Social Media Press Kit: Next Gen

The NEW Social Media Press Kit is here. We have added a "Text Me" feature that allows anyone to send you a text message to your mobile phone instantly and you can reply directly to their phone. This new Social Media Press Kit has ever feature you could need to network yourself or your company, illicit communication from prospective clients, provide all the information one could need about you or your company while making you and your company completely social media ready.

We also re-vamped the Social Media Press Kit site that explains the kit itself in detail, you can view that site here,








The Social Media Press Kit also comes with an email signature button that will help gain attention for you every time you send an email.





To learn more about the Social Media Press Kit, get in touch

Richter10.2 Media Group

Hire a firm or do it myself.....

When pondering the question..... "I could hire a firm or do it myself in house...." the thing that immediately pops to my mind is reality. While you may be thinking .... gee ... I could save a few bucks if I had some of my staff handle this "in-house" ... here are a couple points to consider:

- What is the learning curve

- Who is going to handle it and aren't they already busy doing what they should be doing

- If you hire someone, what is the ramp up, how much will it costs and is it comparable?

The reality is that while many things sound like a good idea to "handle in-house" - you most likely will way under-estimate the time and money involved.

You should always spend you time and money on your core competency only - which is whatever it is that you do best. The other stuff should be left to specialists like accounting firms, public relations agencies, ad agencies etc. Why work harder when you can work smarter?

Be realistic when looking at initiatives within your company and estimate the situations correctly before making bad decisions related around the "idea" of saving money. It's easier to pay the money and spend your time making more money anyway. Don't waste precious time and resources on initiatives that you really shouldn't be spending any time on

-Robert Cornish

Web PR Co. Richter10.2 Launches New Strategic Introduction Services

Clearwater, FL- Web PR Company Richter10.2 Media Group launches a new organic lead generation service, putting the “people” back into social media. The new product called Strategic Introduction Services is part of the third phase of their unique web public relations formula.

Richter10.2 specializes in using every available cutting edge internet tool and platform to create a footprint for clients online that goes well beyond a simple website. Using their line of custom sales and information products, coupled with sites like Facebook, Twitter, LinkedIn and other popular destinations, they organically help clients build up a thriving network of the exact audience they want to reach.

“In today’s technological society, where the internet fits in your back pocket and people are being bombarded with messages every hour of their day, it’s difficult to know what will impinge,” says Robert Cornish, Chief Executive Officer of Richter10.2 Media Group. “Our new Strategic Introduction Service positions the client perfectly to create interest in the exact demographic they’d most like to reach. This is the laser guided missile approach that is fast replacing the old shotgun methods of traditional marketing and PR.”

About Richter10.2 Media Group LLC

Web PR (http://www.richter10point2.com) company Richter10.2 Media Group, LLC, was established in April 2008 in Clearwater, Florida, by co-founders Robert Cornish, CEO and Wil Seabrook, COO. They are a new media PR agency. They build strategic online PR strategies that use new media as a platform to communicate with their clients’ target public in order to build authentic relationships and create business opportunities. They are focused on gaining the maximum amount of attention for each client while utilizing every tool available to make their client known to the exact target audience most likely to need that client’s products and services. Their mission is to make strategic introductions and causatively put their client together with their target public audience so a profitable opportunity can occur. For more information visit http://www.richter10point2.com/our_firm.asp

It's Christmas Time..... Promote

It’ that time of year again when companies frantically try tio wrap up sales, collect income and push statistics for the year end bonuses, expenses and overall revenue numbers. Although it is such an improtant time of year, consistently I have found companies to become slow and lazy around this time. They seem to be hard to reach and have developed a bad case of procrastination…. The line “We will look into this after the new year…” seems to come up all too frequently…

Now is the time to promote! Get the word out and get in front of your target market fast! Saving all of your money and not spending money is not a strategy! Your focus should be on how to get in front of your target market audience to stay on their radar and close deals like crazy before the end of the year. Your company, your people and the entire economy is dependant upon large amounts of production, sales and revenue around this time of year so my strong recommendation is for you to promote. Promote your brand, promote your company, promote your products and services, promote in order to get new reaches, new sales and new revenue before the year is out.

If you have been operating in lazy mode or procrastination mode, my advice is to knock it off, pull up the socks and get into action now! While you wait for next year… there are thousands of companies and people making it happen now….this year!

Happy Holidays!

-Robert Cornish

Business Etiquette

Upon receiving a rather rude email the other day for no valid reason, I felt compelled to write a blog about manners and etiquette in business.

I have personally found that more and more people are willing to be rude and obnoxious via email without thinking about the consequences of what they are typing. So, I would like to put forth an idea..... imagine that one day you become the president of the USA or any country for that matter. Now imagine being scrutinized by the public which results in revealing past emails that were nasty to past business contacts. You would be judged by the way you deal with people and how you may deal with key contacts such as foreign leaders or the public at large.

You really never know who is going to one day see your emails and how you conduct yourself in business so my advice is to maintain your personal PR with everyone you deal with. Be polite, cordial and friendly. Treat others the way you want to be treated. Grant others respect. These points will take you a long way in life and business. Hopefully this blog article reaches those who need it most.

Warm regards,

-Robert Cornish

Let's Clarify the Goal....

While there are many talented, smart and creative people and firms out there for PR, Advertising and Marketing I have found that many have deviated off course from what the job truly is, what the goals really are and what the clients really need.

Creative ideas and bright ideas are absolutely vital however, they must push forward the end goal – sales and revenue. In this day and age this is not a nice thing to have, it’s a must. That sounds like a simple thing to say and a common and basic knowledge but I see examples everyday that are clearly off-course and not forwarding client goals.

Here’s an examples:

A Facebook widget or video game – look, I like to have fun as much as the next guy and I am guilty of downloading a game or two on my iPhone for sure but here’s the thing… what is the clear goal for the Facebook Game? How are you measuring it? Are you getting reach, interest, sales? There were many many many bright ideas during the 1995-97 period for dot com companies and ideas that sounded cool which distracted millions from the actual goals of what a company must do – which is produce sales of their product or service and generate revenue. It’s not a negotiable point.

The job of any PR agency, marketing firm or advertising agency is simple – create an idea, execute a strategy and communicate with the clients target public audience in order to make the client known to them, create interest and generate actual reach that can be used to assist the sales team and further the company growth and revenue. That’s it! If you have been sold on something other than this, well then they probably are creative geniuses but they are not serving your best interest.

Now is the time to get back to basics while the shift of traditional media continues to become less effective and new media is the vital way to communicate with the massive audiecne that is online using the interest that is now intertwined into every aspect of their lives from laptops to iphones. We must focus on people, relationships, what they need and want and how to communciate with them, service them better and build, cultivate and nurture those relationships in order to generate long term clients.

If you focus on the audience and the clear goals of your company to drive sales and revenue your PR, Marketing or Advetrising efforts will be dramatically improved. Don’t lose sight of the goal. Every tweet should have the goal in mind. Every facebook post should reflect the goal. Every blog article, press release, banner ad, video, photo gallery etc should have the goal clearly in mind and being systematically executed.

-Robert Cornish

Richter10.2 Media Group

http://www.richter10point2.com

Attention = Income

image credit: http://www.flickr.com/photos/crystalflickr/190713106/


The concept of attention is a drastically underestimated element in most companies, CEO's and business people's mind. While gauging ROI for a given promotional strategy be it marketing, advertising or PR, many people fail to take into account the power of attention and what that means to the company and why it is absolutely an intrinsic value item that must be looked at to calculate ROI.

The amount of attention a company can attract will directly relate to how well that company does. To the degree that you have "heard of" a company will dictate how well they are doing.

Have you ever heard of GE? How about Virgin? Geico? BMW? They all get a huge amount of attention for their brands. They are all a "heard of" quantity. Yet I speak to companies daily that won't allocate funds to their brand and attention in order to become a "heard of" quantity because they can't figure out the ROI. The fact is that their target public audience may need or want their products or services right this second but - they have never "heard of them". These companies are failing to get a sufficient amount of attention in order to become a known quantity.

Get attention and you will gain clients, customers and revenue, period.

You can never get enough attention. It's something that must be pushed and expanded week after week. Your public audience needs to know about you. They need to "hear about you". If they don't, it will be rather difficult to cultivate new business.

The amount of attention you are attracting will affect your bottom-line. Get the word out! Put your company in the spotlight.

The ways to do this are unlimited with the internet these days. Here are a few ideas:

- Social Media
- Blogs
- Videos
- Press Releases
- Photos
- Events
- Twitter
- Status Updates
- Comments
- Websites
- Bookmarking
- RSS Feeds
- Advertisements
- Recommendations
- Mobile Apps
- Communities

To the degree that you are failing to fully utilize the above, you are missing or losing business and hurting your bottom-line revenue.

Make a point to expand the attention you get week after week and watch your sales and revenue grow

http://richter10point2.com