Disregard the "Fiscal Cliff", It's Irrelevant... To You.

Focus on things you can control, change and improve within your sphere of influence. Each day I see people get caught up in problems, situations or issues that they work themselves into a worry about and yet can't really do anything about them or even if they could, they don't. My advice is to forget it. Focus on controlling your environment and that means putting your attention on things you can control.

All the recent news about the 'Fiscal Cliff" is irrelevant to you. You will pay more taxes, less taxes or about the same in the future. The problems or economic challenges will be harder, easier or about the same in the future. None of it really matters. What does matter is your personal work ethic and determination. You need to be planning to succeed well in excess of any economic barrier and that will take a heck of a lot of work so your focus needs to be on things that will help you to do that.

You need to be working your tail off to drive your revenue or personal income right now. Your level of hustle, determination and focus needs to be toward "out-creating" any future issue that may arise. So ensure your sights are not set too low and then ensure the level of work or action or doingness that you are taking is way way above what seems logical or needed to attain your goals. It's really the only safe zone to play in.

Everything about your future should be elements you can control. Don't plan based on factors that you're effect of. Plan based on what can be controlled, improved and augmented for yourself. Then take action based on that plan. If you focus on elements you cannot control, it will paralyze you and most definitely hurt your ability to succeed. So ignore it and move on to what can be controlled.

List out the things that will help move you closer to your goal. Then work out what actions need to be taken. Then work out the approximately work needed to get those and be sure to heavily over-estimate the effort and then simply execute, execute, execute and don't lift your head up until you're there. It's as simple as that.

I realize that it sounds sophisticated to talk about economic problems or somehow you feel involved with what’s going on with this country but all it really amounts to is you getting worked up about something you cannot control, unless of course you planned to enter politics, which I doubt. So focus on controlling your environment and then do so and all will stay on the rails.

- Robert Cornish
CEO, Richter10.2 Media Group

Happy Holidays from Richter10.2

To all of our clients, friends and contacts, we wish you all the best this holiday season and an exceptionally prosperous 2013!

Happy Holidays from Richter10.2 from Richter10.2 Media Group on Vimeo.

Happy Holidays from Richter10.2

To all of our clients, friends and contacts, we wish you all the best this holiday season and an exceptionally prosperous 2013!

Happy Holidays from Richter10.2 from Richter10.2 Media Group on Vimeo.

Be a Lifeaholic

In order to win at the game of life you need to be completely immersed in it. Not half in - all in. The term workaholic is considered derogatory these days probably because it's lacking as a full concept. You need to be a lifeaholic which is all encompassing.

What is a lifeaholic? It's someone who takes on every single facet of life to the fullest and pushes their personal potential - pushes what they're personally capable of - to the fullest. It's someone who dives into every crevice of life to make it better and mold it to meet the outcomes they visualize. It's also someone who wakes up everyday treating each day as a new day and packing that day full of each ounce of life to challenge oneself with what one can accomplish in a given 12 or 24 hour period of life.

A lifeaholic takes all divisions of life to the fullest from physical fitness such as running, playing with their children or spending time and having adventures with their spouse to learn and engage together, building teams, companies or projects with groups of people that all contribute and collaborate with one another to push each other to make things better, finding ways to improve the conditions of people and the planet to make it a better or safer environment for future generations and treating others in such a way that helps to make their day a little better.

These are some of the qualities of a lifeaholic. I challenge you to wake up tomorrow or start this new minute of time to take on this new viewpoint to become a lifeaholic. What would your life look like if you did? What could you or would you accomplish? While many complain and criticize others on a daily basis, a lifeaholic seeks to make life for themselves and other better.

I tend to consider myself a lifeaholic and feel the world could use a few more of us.

- Robert Cornish
CEO, Richter10.2 Media Group

Self Motivate and Manage

One of the worst positions you can be in is one that requires someone else to motivate you, push you and supervise you to do your work and attain goals for the company. The position and mode of operation you want to adopt is for you to motivate yourself. You to push yourself. You to manage yourself. You to set your own targets and you to demand production and hustle from yourself to attain your goals.

Do not allow yourself to slack off. You can be and should be your own best motivator and manager. If you catch yourself getting distracted, re-focus your thoughts on your goals, motivation, wants and why you're doing what you're doing. Anything in life is attainable but it comes down to how bad you want it and what you're willing to do to get it.
Assess your day to see if you are effectively self managing and self motivating to hustle and nail specific targets and ensure they're attained for your own internal reasons or if you have to be managed and motivated by someone else and when you aren't, you aren't fully focused and applying yourself?

The path to real success comes when you have adopted a discipline to push yourself without being pushed by anyone else. Look at anyone that has attained huge success in life and you will see that something was driving them. Something kept them focused and clearly no one was cracking any whip to make them work and push them - they did all the pushing themselves. So push yourself, keep yourself motivated and demand production and high level of action from yourself and you'll see that you are actually the best manager and motivator you could have.

- Robert Cornish
CEO, Richter10.2 Media Group

While the world sleeps, watches TV and Movies....

Building a company or gaining success is a very committed discipline. Don’t kid yourself when you see articles about rich and famous entrepreneurs to think for one second that they got lucky or it was easy in any way. I assure you that it takes enormous hustle and action to attain anything. Most people don’t have what it takes. They lack discipline and focus to push when others relax. The temptation to watch a movie or sleep or get distracted is too great so they never make it. Every successful person I know and I know plenty, have worked their tail off. They forge ahead with unbelievable commitment. While you go to bed or go out for drinks or watch a movie, they write and execute a strategic plan, make another 30 calls, fire off emails that will take them further, board a plane that takes them to a meeting that will open a new opportunity, stay awake for one more hour to get something important done, go for a run to stay sharp or execute a project target that will take them to the next level. 

 

I’m telling you it takes focus and discipline. Look at what you’re doing now and then figure out how to ramp it up 3 or 4 times. If that thought scares you or makes you feel like it sounds a little crazy then you’re thinking is more in line with what is needed. We live in a pretty cush society. It’s deceptive and distracting and it holds you back. You need to barrel through obstacles and push yourself beyond what you actually thought you were capable of. If you wrote down what you felt your potential was and then looked at where you currently are - how much of a gap would be exposed between the two? It’s an eye opener, I know. 

 

So I simply would challenge you to step up your game. Don’t get distracted. You can succeed - that much I can promise but the question is, how bad do you want it and what are you willing to do to attain it? In other words, is your drive or desire greater than the work required to accomplish it? If not, you may be screwed but on the other hand, if you can muster up a fire in your belly that will carry you to wake up at 5AM, go for a run, work while others sleep, read a book while others watch TV, execute targets while others relax, push on while many clock out.... well, you have a very good shot at accomplishing anything you can possibly dream of. 

 

Don’t think it over too much. Challenge yourself to DO and continue to DO until you’re there. I believe this country needs more people that are willing to hustle to attain their dreams - now more than ever. 

 - Robert Cornish

CEO, Richter10.2 Media Group

 

Work Within the Constraints of Today

The words "tomorrow" or "next week" come up a lot in business but they aren't relevant to today. My dad used to always say, "Make a good deal today or implement a good idea today, don't wait for the perfect deal tomorrow because tomorrow never comes." So for me, I don't care about tomorrow. I focus on today. I operate within the constraints of today in terms of what I can get done today. Tomorrow is a new today which I will handle when it's today. 

Define your targets for the day and don't be reasonable about doing something tomorrow or even deferring things off to tomorrow. Only work within the constraints of today. You'll find that you can get a lot of things done by operating this way. 

- Robert Cornish

CEO, Richter10.2 Media Group