#Googlefail, get your news from Twitter!

So yesterday in the office everyone was freaking out because the Internet wasn’t working. It was lagging and nobodys email was going though, and basically driving us all crazy because 99% of what we do is on the Internet. There are probably about ten or fifteen active computers in the Office and they were all having problems. So we thought, it must be something wrong with the connection. We tried turning on and off the Internet connection, resetting it a few times, thinking that it would help, but no luck. So when someone finally got onto their Twitter account they saw that the trending topic of the day was #googlefail.

Now, if any of you are reading this and you arent already Twitter fanatics, you are really out of the loop. (get a Twitter account, pronto!) Instead of messing around on our computers all morning and turining on and off the connection and being totally in mystery as to why it was so hard for everyone to send an emial from our Gmail accounts, we could have eaisly figured it out just by looking on our Twitter accounts at the status updates. “#googlefail.”

So, basically Im saying that Twitter is apparently becoming a source of breaking news, or at least it’s going to tell you when somethings wrong with your Internet connection.

Ali Magnano

Director of PR

Richter10.2 Media Group

White House Embraces Social Media

What is Social Media? Wikipedia defines it. “At its most basic sense, social media is a shift in how people discover, read and share news, information and content.”

With the success of Barack Obama’s campaign through the use of social media web tools to gain fundraising and support, the White House has officially launched pages on Facebook, Myspace and Twitter. This transition keeps web savvy citizens up to date on the latest news and information. You can probably imagine that Obama himself is too busy lately to keep up with his old Twitter account, so this new account is the perfect way for others in the White House to “tweet” on his behalf and keep people informed about what’s going on. 

In their ways of “old habits and stale thinking”, as stated by Obama, they are fundamentally changing the way that they do business in the White House. I believe the plan is to build a new foundation for the 21^st century and the way to go about it is by reforming the government so it is more efficient and more creative-through social media. 

In a recent blog post titled WhiteHouse 2.0, the White House says,

 “In addition to WhiteHouse.gov, you can now find us in a number of other spots on the Web: Facebook .com/WhiteHouse, Myspace.com/WhiteHouse and Twitter.com/WhiteHouse.”

As you can see, technology has profoundly impacted how and where we gain information. These sites like Myspace, and Facebook have become the ways of communication to one another. If you look, you can see the demographics continue to shift. Now more than half of the Myspace visitors are age 35 or older. New users pour onto these sites every day, not only to keep up the communication with their friends but also to get insight on what’s happening around the world. 

 It seems the White House has noticed that WhiteHouse.gov is an important part of the Administrators effort to reach the public quickly and effectively-but it isn’t the only way. 

Ali Magnano

Director of PR

Richter10.2 Media Group

http://richter10point2.com

This will explain it... Http://whywebpr.com

Wow!! Google to buy Twitter.... Link to come soon

Just made an update to the Social Media Press Room... see if you notice http://ping.fm/5J5Fk

Mike Bloomberg and Social Media Strategies

I recently noticed that Mike Bloomberg is using a strong social media strategy much like what Barack Obama applies to run again for Mayor of New York. 

If you take a look at his new website http://mikebloomberg.com you will see that he has a very aesthetic look to it, clean and simple. There is nice use of video front and center which most people will gravitate to. Then if you scroll to the bottom of the page, you will see Facebook, Twitter, MySpace and YouTube links. If you click on the links you will see they all have the same looks and feel and branding done. This is a great example of how to promote in this day and age. 

It comes down to viewership and users, for example, how many people watch the superbowl each year? and how much does it cost to have a TV commercial during those hours? The value of viewership is incredible and social media is doing the same thing. There are 175 million users on Facebook alone today with 300,000 plus joining per day. That is a lot of people to get in front of making the value of viewership go up by the day. 

If one were to effectively use these tools to find their target audience, make themselves known to that audience and get in front of that audience to create interest and reach, that becomes incredibly useful to any business large and small. 

Why do companies pay for huge billboards? or TV commercials? or full page magazine ads? Eyes on the screen or page....viewership....attention....interest....reach....sales and finally....revenue!

Barack Obama realized this and look at the results, the movie industry has realized this and now all movie trailers come neatly packaged with "follow us on Twitter" "Friend us on MySpace" "Become a Fan on Facebook" "Share on Digg, Delicious, StumbleUpon" etc. and now Mike Bloomberg is doing the same to forward his message, reach his target audience and stay in front of the crowd to interest and get reach as well as ignite conversation....smart.

A facebook page or any other social media page is useless.... unless you USE it fully and strategically to capture your target audience and draw them in to create interest and generate reach. 

Best

Robert Cornish

http://whywebpr.com/robertcornish

http://richter10point2.com

"Recession" were scary in 1929...but 2009?

So there has been a lot of buzz about this "recession" lately.... now if it were 1929...I might be seriously scared....but it's not, it's 2009 and we are a technology world. Speed is everything, communication is everything and we now have blogs, Blackberry's to conduct business at rapid speeds, cell phones, smart phones, email, Twitter and on and on. 

Things are moving at such a pace that even a "recessionary" period will be short. What might have taken 3 years in 1929 now only takes 3 months and in the case of this "recession" I wouldn't be the least bit surprised if it was completely over in a year with the market bustling.

We are in an emerging technology market right now, social media, web 2.0 etc. Only good things lie ahead and if you are anything like me... you probably don't have a lot of patience which means we will invent someway to quickly rebound from the "recession" and get the show on the road. 

I don't know about you but for me, it's business as usual and the greatest opportunity in a lifetime is happening now so I plan on expanding and taking advantage of it.

I welcome your thoughts about how you truly feel about this "recession", has it really affected you or your business in any way? Technology has created wonders for us in which we can communicate instantaneously, do business globally and expand rapidly as well as change markets on a whim. Feel free to send me your thought on this to my email, robert@richter10point2.com

Do well in 2009.....the marketplace is wide open for you to prosper!

Best regards

Robert Cornish

whywebpr.com/robertcornish