A Lead Vs. A Reach

We recently introduced our Pay Per Performance model which takes all of the risk off the clients and strongly motivates our team to produce results. While discussing this over and over with many prospective clients, the question of a lead vs. a reach has come up frequently and so I wanted to write a brief note to clear it up.

While it’s easy to confuse a reach with a lead, they are distinctly different, one supremely better than the other. By the explanation below, I'll let you be the judge to decide which one is better...

Lead: It’s just that - a lead. It’s someone that may have some interest. It’s a possible business connection or a possible business development opportunity.

Reach: It’s someone reaching, interested, with a relationship already established. They already know about you, have heard about you and have a general understanding of what you do and now they want more. It’s the diamond of prospective clients that you wish you had daily.

Now let's look at the dictionary definition of each as taken from The American Heritage College dictionary:

Lead: 9. To begin or open with. To go first or guide. 3a. Information pointing toward a possible solution; 7a. The introductory portion.

Reach: 4a. To succeed in getting in contact with or communicating with. b. To succeed in having an effect on. 3a. Range of understanding; comprehension. 1. To stretch out or put forth; extend 3. To arrive at; attain

So from the above definitions, it's clear that a lead is the start, an introductory part or a beginning and a reach would be much further along than that and in fact is closer toward the end of the cycle. A reach entails someone reaching out for something. The introduction and start have all taken place and now it's at the point of stretching or reaching for more.

So as it relates to business development and new client procurement, which would you rather have?

Our agency exclusively deals with reaches for our clients... not leads. Our performance model is based on number of reaches which to me, is the most valuable thing to our company and and our clients companies.

For more information about our services, here is a link to a presentation on SlideShare - http://www.slideshare.net/Richter10point2/richter102-elevator-pitch-3791206

What is a social media press kit?

What is a Social Media Press Kit?? It is a tool that will help you expand your business and your presence on the web.

To find out more-watch this short video! By clicking here.

Ali Magnano
Director of PR
Richter10.2 Media Group

Dunkin Dounts National Donut Giveaway Day!

Get a free donut on June 5th, which has been announced as National Donut Day. Dunkin Dounts will be giving away a free donut to every customer that purchases a beverage.

White House Embraces Social Media

What is Social Media? Wikipedia defines it. “At its most basic sense, social media is a shift in how people discover, read and share news, information and content.”

With the success of Barack Obama’s campaign through the use of social media web tools to gain fundraising and support, the White House has officially launched pages on Facebook, Myspace and Twitter. This transition keeps web savvy citizens up to date on the latest news and information. You can probably imagine that Obama himself is too busy lately to keep up with his old Twitter account, so this new account is the perfect way for others in the White House to “tweet” on his behalf and keep people informed about what’s going on. 

In their ways of “old habits and stale thinking”, as stated by Obama, they are fundamentally changing the way that they do business in the White House. I believe the plan is to build a new foundation for the 21^st century and the way to go about it is by reforming the government so it is more efficient and more creative-through social media. 

In a recent blog post titled WhiteHouse 2.0, the White House says,

 “In addition to WhiteHouse.gov, you can now find us in a number of other spots on the Web: Facebook .com/WhiteHouse, Myspace.com/WhiteHouse and Twitter.com/WhiteHouse.”

As you can see, technology has profoundly impacted how and where we gain information. These sites like Myspace, and Facebook have become the ways of communication to one another. If you look, you can see the demographics continue to shift. Now more than half of the Myspace visitors are age 35 or older. New users pour onto these sites every day, not only to keep up the communication with their friends but also to get insight on what’s happening around the world. 

 It seems the White House has noticed that WhiteHouse.gov is an important part of the Administrators effort to reach the public quickly and effectively-but it isn’t the only way. 

Ali Magnano

Director of PR

Richter10.2 Media Group

http://richter10point2.com

The movie promotion strategy...

I was just reading several different magazines that all had the same person in each magazine and while reading I thought about the different demographics of each magazine. I was wondering why this particular celebrity was in the magazine I was reading because it didn't seem to relate; and then it occurred to me that the strategy is to gain the attention of every single media outlet and demographic to promote their new and upcoming movie.

I realize this may sound like a "no brainer" sort of speak however I hadn't thought of it before. I am now thinking about what a brilliant strategy Hollywood applies to promote their new up and coming movies and how they seem to be absolutely recession proof. Take a look at it yourself and you can start to think about how you are currently promoting your company in comparison to how you SHOULD be promoting your company....on a Hollywood scale!!!

Let's look at it for a minute, here are some of the strategies Hollywood applies to promote a new movie:

• An article with the lead actor in the movie in every single magazine they can be featured in
• Newspaper articles, reviews and advertisements
• Billboards
• Park Benches
• Postcards
• TV Commercials
• Internet Banners
• Websites
• MySpace
• Facebook
• YouTube
• Posters on the side of buses
• Taxi cab signs on top
• Posters in movie theaters
• Trailers on every media rich site online

Just think for a second if you didn't think about how much this all costs but what it would mean to your company and your bottom-line. Imagine creating this level of attention and controlling all of these medias to generate interest in your company. 

This level of promotion would drive in sales and revenue on a massive scale. Now, take a second and look at what you are currently doing to promote your company, really look at it. How are you promoting? 

Now although you may not be able to afford the same strategy Hollywood applies to promoting new movies, there are ways to gain a massive amount of attention and promote your company online that serve the same purpose and cost a fraction in comparison. While the entire world is going online for everything they need both business and personal, it is absolutely vital to utilize the internet to promote your company and get the attention needed to drive in sales and boost revenue. 

Take a full Web PR strategy as an example, this can include:

• Company blogs

• Articles

• Web Video

• Press Releases

• Communication tools

• Social Media outlets

• Press Kits

• RSS Feeds

This is just to name a few, now imagine if your company had a thorough quality Web PR campaign strategy that put your company name in a huge amount of pockets online to dramatically increase attention and actively make your company known which resulted in generating interest, reaches, sales and revenue. 

What is your online strategy now? Do you have a campaign in place? 

When there are little or big dips in the economy, the safest path to surviving is to dramatically increase your promotional actions that help to increase your sales actions and steadily increase your revenue. I realize that most people start cutting back and contracting their promotion efforts but those same people typically go out of business all together. 

From recent news I have read on some of the latest movies, Iron Man ($314M Gross), Indiana Jones ($317M Gross) and Tropic Thunder ($120M Gross), it doesn't appear that the economy has affected Hollywood in any way which leads me to the idea of promoting your company on a Hollywood scale to gain a massive amount of attention and generate interest to drive in sales and run revenue through the roof while sailing your way through the "bad economy"

By Robert Cornish

Managing Director of Richter10.2 Media Group

www.whywebpr.com