What Works .... A Book

It’s official. We’ve launched our new book called, What Works, that my partner and I wrote detailing the notes we’ve taken along the way from starting Richter from scratch, completely bootstrapped with zero revenue to multi-million dollar revenues in under 4 years.

It’s a unique book because we didn’t sit down and say, “OK, lets write a book....” but rather we gathered notes we took along the way from our discoveries. We discovered things that worked and wrote them down. Things that didn’t work and made notes of what not to do and how to fix it.

So this book is a journal of hard won workable knowledge based on a real life entrepreneurial venture. We’ve had many successes and learned from mistakes and created this book to communicate in the most simple language possible, the key insights that work.

Since the world of books is so riddled with fluff and ideas or theory, it’s refreshing to put something out that isn’t. Something that simply says... “look, here’s what works...apply it.”

So with all that said, it’s my recommendation that you buy and read What Works for a tiny investment of $17 which will help drive your business forward based on key insights that continues to drive ours.

Reading is a critical element to success and something that you should make a daily habit of. This is one new book for your collection of highly applicable, workable insights that will pay for itself many times over.

Here’s the link to buy one or many for your team: http://www.whatworksbook.com

Note: if you want to buy in bulk, we have a special What Works Experience PDF to send over which outlines extra perks you get for buying 25 or more books so email us at info@richter10point2.com if you would like to have that sent along.

All the best,

- Robert

http://www.whatworksbook.com/buy-now/

What Works...A Book

It’s official. We’ve launched our new book called, What Works, that my partner and I wrote detailing the notes we’ve taken along the way from starting Richter from scratch, completely bootstrapped with zero revenue to multi-million dollar revenues in under 4 years.

It’s a unique book because we didn’t sit down and say, “OK, lets write a book....” but rather we gathered notes we took along the way from our discoveries. We discovered things that worked and wrote them down. Things that didn’t work and made notes of what not to do and how to fix it.

So this book is a journal of hard won workable knowledge based on a real life entrepreneurial venture. We’ve had many successes and learned from mistakes and created this book to communicate in the most simple language possible, the key insights that work.

Since the world of books is so riddled with fluff and ideas or theory, it’s refreshing to put something out that isn’t. Something that simply says... “look, here’s what works...apply it.”

So with all that said, it’s my recommendation that you buy and read What Works for a tiny investment of $17 which will help drive your business forward based on key insights that continues to drive ours.

Reading is a critical element to success and something that you should make a daily habit of. This is one new book for your collection of highly applicable, workable insights that will pay for itself many times over.

Here’s the link to buy one or many for your team: http://www.whatworksbook.com

Note: if you want to buy in bulk, we have a special What Works Experience PDF to send over which outlines extra perks you get for buying 25 or more books so email us at info@richter10point2.com if you would like to have that sent along.

All the best,

- Robert

http://www.whatworksbook.com/buy-now/

Work Like You Haven’t Made Your First Sale

When it comes to promotion and sales, work like you haven’t made your first sale and disregard each sale you do make to continue to act as if you still haven’t made one yet. With this head down approach, your results will dramatically improve. It gives you a constant state of feeling hungry and on your toes to work harder and harder and think of new ways to drive your promotional and sales efforts. The downside of making sales is that it can make you complacent and complacency is the enemy of success. When you feel as if you have not yet made a sale, you will overcompensate with the amount of effort and action you take. So adopt this as your operating basis and keep yourself focused on using this to augment your work ethic and attain better results.
 
The great thing about brand new salespeople that need to prove themselves and need to make their first sale is that they hustle more than most and because of that over-estimated work effort, they tend to get early success. Then once they have gotten used to making sales consistently… that level of determination tends to wear off and their results sag. Don’t fall the effect of this. Work every single day as if you haven’t made your first sale.
 
- Robert Cornish

 

Disregard the "Fiscal Cliff", It's Irrelevant... To You.

Focus on things you can control, change and improve within your sphere of influence. Each day I see people get caught up in problems, situations or issues that they work themselves into a worry about and yet can't really do anything about them or even if they could, they don't. My advice is to forget it. Focus on controlling your environment and that means putting your attention on things you can control.

All the recent news about the 'Fiscal Cliff" is irrelevant to you. You will pay more taxes, less taxes or about the same in the future. The problems or economic challenges will be harder, easier or about the same in the future. None of it really matters. What does matter is your personal work ethic and determination. You need to be planning to succeed well in excess of any economic barrier and that will take a heck of a lot of work so your focus needs to be on things that will help you to do that.

You need to be working your tail off to drive your revenue or personal income right now. Your level of hustle, determination and focus needs to be toward "out-creating" any future issue that may arise. So ensure your sights are not set too low and then ensure the level of work or action or doingness that you are taking is way way above what seems logical or needed to attain your goals. It's really the only safe zone to play in.

Everything about your future should be elements you can control. Don't plan based on factors that you're effect of. Plan based on what can be controlled, improved and augmented for yourself. Then take action based on that plan. If you focus on elements you cannot control, it will paralyze you and most definitely hurt your ability to succeed. So ignore it and move on to what can be controlled.

List out the things that will help move you closer to your goal. Then work out what actions need to be taken. Then work out the approximately work needed to get those and be sure to heavily over-estimate the effort and then simply execute, execute, execute and don't lift your head up until you're there. It's as simple as that.

I realize that it sounds sophisticated to talk about economic problems or somehow you feel involved with what’s going on with this country but all it really amounts to is you getting worked up about something you cannot control, unless of course you planned to enter politics, which I doubt. So focus on controlling your environment and then do so and all will stay on the rails.

- Robert Cornish
CEO, Richter10.2 Media Group

Happy Holidays from Richter10.2

To all of our clients, friends and contacts, we wish you all the best this holiday season and an exceptionally prosperous 2013!

Happy Holidays from Richter10.2 from Richter10.2 Media Group on Vimeo.

Happy Holidays from Richter10.2

To all of our clients, friends and contacts, we wish you all the best this holiday season and an exceptionally prosperous 2013!

Happy Holidays from Richter10.2 from Richter10.2 Media Group on Vimeo.

Be a Lifeaholic

In order to win at the game of life you need to be completely immersed in it. Not half in - all in. The term workaholic is considered derogatory these days probably because it's lacking as a full concept. You need to be a lifeaholic which is all encompassing.

What is a lifeaholic? It's someone who takes on every single facet of life to the fullest and pushes their personal potential - pushes what they're personally capable of - to the fullest. It's someone who dives into every crevice of life to make it better and mold it to meet the outcomes they visualize. It's also someone who wakes up everyday treating each day as a new day and packing that day full of each ounce of life to challenge oneself with what one can accomplish in a given 12 or 24 hour period of life.

A lifeaholic takes all divisions of life to the fullest from physical fitness such as running, playing with their children or spending time and having adventures with their spouse to learn and engage together, building teams, companies or projects with groups of people that all contribute and collaborate with one another to push each other to make things better, finding ways to improve the conditions of people and the planet to make it a better or safer environment for future generations and treating others in such a way that helps to make their day a little better.

These are some of the qualities of a lifeaholic. I challenge you to wake up tomorrow or start this new minute of time to take on this new viewpoint to become a lifeaholic. What would your life look like if you did? What could you or would you accomplish? While many complain and criticize others on a daily basis, a lifeaholic seeks to make life for themselves and other better.

I tend to consider myself a lifeaholic and feel the world could use a few more of us.

- Robert Cornish
CEO, Richter10.2 Media Group