What Works...A Book

It’s official. We’ve launched our new book called, What Works, that my partner and I wrote detailing the notes we’ve taken along the way from starting Richter from scratch, completely bootstrapped with zero revenue to multi-million dollar revenues in under 4 years.

It’s a unique book because we didn’t sit down and say, “OK, lets write a book....” but rather we gathered notes we took along the way from our discoveries. We discovered things that worked and wrote them down. Things that didn’t work and made notes of what not to do and how to fix it.

So this book is a journal of hard won workable knowledge based on a real life entrepreneurial venture. We’ve had many successes and learned from mistakes and created this book to communicate in the most simple language possible, the key insights that work.

Since the world of books is so riddled with fluff and ideas or theory, it’s refreshing to put something out that isn’t. Something that simply says... “look, here’s what works...apply it.”

So with all that said, it’s my recommendation that you buy and read What Works for a tiny investment of $17 which will help drive your business forward based on key insights that continues to drive ours.

Reading is a critical element to success and something that you should make a daily habit of. This is one new book for your collection of highly applicable, workable insights that will pay for itself many times over.

Here’s the link to buy one or many for your team: http://www.whatworksbook.com

Note: if you want to buy in bulk, we have a special What Works Experience PDF to send over which outlines extra perks you get for buying 25 or more books so email us at info@richter10point2.com if you would like to have that sent along.

All the best,

- Robert

http://www.whatworksbook.com/buy-now/

We Don't Want Your Money

Wil Seabrook: As a small business owner, part of my responsibility is monitoring our bottom line and always focusing on expansion. But I’ve found that things get really serious when I focus all my attention on money. Money is not why I get out of bed and come to work every morning. I get out of bed because I love working with our creative team to produce products and services that actually help our clients.
 
When we wrap up one of our videos or deliver a new sales relationship for a client, it’s like Christmas morning seeing the fantastic response. The client is excited and reinvigorated on the reasons they get out of bed. Our job, simply put, is to help our clients explain to their audience exactly what they bring to the table and why it has value.

When it comes to our own bottom line, I’ve found that the more I focus on simply making sales or bringing more income in the door, the less fun the whole process becomes. What is fun is helping every client expand their business. That’s what we do all day every day, and there’s always a fresh creative challenge, as well as something new to learn about the amazing and creative ways that people solve problems I never even knew existed!

I’ve become more of a renaissance man in the last few years as I’ve learned about hundreds of business models in dozens of industries. I can actually predict trends in tech and business, not because I have my ear to the ground of the latest industry reports or Wall Street predictions, but because I’m actually talking to the hard working people who are out there every day making our economy grow under the most challenging conditions we’ve faced in a generation.

That’s why I get out of bed in the morning and why I love my job and our creative team as much as I do. We don’t focus on making money from our clients. We focus on giving them the best possible return on their investment with us. We’re in this for the long haul, and we’re here to help. There’s no better game out there than the one we’re playing.

When a client says things like “This is literally the best money I’ve ever spent on our PR and marketing,” then I know we’re doing our job and loving it in the process.

Here's a few recent video examples to give you an idea of our work:

Wil Seabrook is the COO and Co-founder of Richter10.2 Media Group. For more information about Richter10.2, check out our introduction video here.

 

U.S. Economy Slowing Down-How to Keep Your Business Moving Forward

Reuter's came out with a study today with some bad news for the U.S. economy. U.S. companies are finding it more difficult to grow their revenue now than at just about any time since the financial crisis.

For some, this is just baffling. We've been told by our government that the private sector is doing just fine. Since 2012 started, many companies have been nothing but optimistic about the recovery and starting off the year with impressive numbers. What we've seen, however, is a sharp downturn to start off the summer, with growth almost half of what it was last year. 

This slowdown is discouraging, but should serve as a warning more than anything else. Just like pain is our body telling us to stop what we are doing, this news is a similar wake-up call for businesses trying to grow like it's 2002. 

The problem typically comes down to sales. Getting people to buy your product or use your business is always a challenge. It seems like we are trying harder and harder to make profitable connections but are coming up shorter and shorter as the quarters go by. Well, what works? What can companies do to change what they're doing and finally see some manageable growth that isn't just a fluke?

I submit a new strategy for businesses to try out. PRIME Strategy. Conceptualized by the Richter10.2 Media Group founders, Robert Cornish and Wil Seabrook, PRIME is built to create the relationships that businesses are trying to make with their customers and vested interests but aren't able to do on their own.

It's not exactly public relations, marketing or advertising. Instead, it's strategic relations: identifying exactly what audience you want and crafting a message designed specifically for that audience, making the deal an inevitable close. 

How do I know this works? We use it for our company, Richter10.2 Media Group. We use PRIME to find clients for our video company, R102 Video. We're seeing constant growth with no sign of slowdown, even during these trying times. 

5 weeks ago, I had no idea what Richter10.2 Media Group was about. After, a month of being introduced to their mission, purpose, and history of growth, I have an irresistible urge to share their methods that are working for more and more businesses every day. 

Jon Negroni is the Director of Public Relations at Richter10.2 Media Group. For more information regarding Richter10.2 and PRIME, check out our introduction video here.