What Works...A Book

It’s official. We’ve launched our new book called, What Works, that my partner and I wrote detailing the notes we’ve taken along the way from starting Richter from scratch, completely bootstrapped with zero revenue to multi-million dollar revenues in under 4 years.

It’s a unique book because we didn’t sit down and say, “OK, lets write a book....” but rather we gathered notes we took along the way from our discoveries. We discovered things that worked and wrote them down. Things that didn’t work and made notes of what not to do and how to fix it.

So this book is a journal of hard won workable knowledge based on a real life entrepreneurial venture. We’ve had many successes and learned from mistakes and created this book to communicate in the most simple language possible, the key insights that work.

Since the world of books is so riddled with fluff and ideas or theory, it’s refreshing to put something out that isn’t. Something that simply says... “look, here’s what works...apply it.”

So with all that said, it’s my recommendation that you buy and read What Works for a tiny investment of $17 which will help drive your business forward based on key insights that continues to drive ours.

Reading is a critical element to success and something that you should make a daily habit of. This is one new book for your collection of highly applicable, workable insights that will pay for itself many times over.

Here’s the link to buy one or many for your team: http://www.whatworksbook.com

Note: if you want to buy in bulk, we have a special What Works Experience PDF to send over which outlines extra perks you get for buying 25 or more books so email us at info@richter10point2.com if you would like to have that sent along.

All the best,

- Robert

http://www.whatworksbook.com/buy-now/

What Would a "Want" Button Mean for Facebook?

Not since the release of the "like" button have people been so energized about a new Facebook plug-in. This is probably because the "want" button could truly turn things around for the social media giant. 

After all, the major problem Facebook has come across with breaking into the stock market is the trust investors have in the company's ability to generate money, and a "want" button could finally change that. Companies have already seen the value in knowing how many people "like" their products, but actually knowing who "wants" their products could be a gamechanger.

Instead of ads just featuring a guide to "liking" the company, they could bring about the logical next step of showing interest in the product, thus cutting out the middle step and making it more appealing to the consumer, who is far too distracted to give one page his/her full attention.

This would solve a major problem with the "like" button, which doesn't distinguish between people who already own a product and those who want it in the future. This would do wonders for Facebook Insights being able to accurately track prospects and customers, and an accurate ROI system is just what Facebook needs to build a reputation as a social media marketing hub to be reckoned with.

We'll just have to see. So far, the reaction to the possibility of a "want" button is positive, but we are sure to see haters pop up in protest of the new feature (as always). I for one can only see good coming from it, granted it is executed correctly. Basically, Jon Negroni wants this.

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

Image credit: http://c7.valuewalk.com/wp-content/uploads/2012/06/facebook-want-button.jpg