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The Best Deal

There is a saying in business that goes like this.... "sometimes the best deal you made was the one you didn't". In other words, it's the deal you turned away or left on the table. It's always tempting to take on every single deal that comes your way in business due to the woo of possible profits related to it, but I would advise to you closely look at every deal to ensure the prospect fits your criteria and will truly be profitable for you.

This may mean that if something doesn't feel right about a deal or the prospect is being difficult upfront or it's outside of your core competency or or or... etc, well you may need to get up and walk away from it for the sake of your company. It most likely will be for the best saving you and your company huge amounts of wasted time and effort not to mention money. 

One of the most profitable angles in business is knowing who your target public (audience) is and who is a desirable client to take on and who isn't. If you can peg who isn't you will avoid 90% of all headaches for your company. The ability to spot problem child's early is a vital tool toward a growing and profitable company. Sure, you may end up leaving a few perfectly good deals on the table but you don't need to worry about that. Focus on distilling the deals that don't fully align with your goals, purposes and policies and I assure you that you will be ultimately more profitable and happier. 

 

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The Best Deal

There is a saying in business that goes like this.... "sometimes the best deal you made was the one you didn't". In other words, it's the deal you turned away or left on the table. It's always tempting to take on every single deal that comes your way in business due to the woo of possible profits related to it, but I would advise to you closely look at every deal to ensure the prospect fits your criteria and will truly be profitable for you.

This may mean that if something doesn't feel right about a deal or the prospect is being difficult upfront or it's outside of your core competency or or or... etc, well you may need to get up and walk away from it for the sake of your company. It most likely will be for the best saving you and your company huge amounts of wasted time and effort not to mention money. 

One of the most profitable angles in business is knowing who your target public (audience) is and who is a desirable client to take on and who isn't. If you can peg who isn't you will avoid 90% of all headaches for your company. The ability to spot problem child's early is a vital tool toward a growing and profitable company. Sure, you may end up leaving a few perfectly good deals on the table but you don't need to worry about that. Focus on distilling the deals that don't fully align with your goals, purposes and policies and I assure you that you will be ultimately more profitable and happier. 

 

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The Makings of a Group

The ultimate pursuit in business. To attain a group. A true team. Loyal, focused and driven to attain the goals of the group. It's fantastically difficult to attain but virtually indestructible once created. 

Here are the makings of a group as I see it:

1) Everyone is focused on an agreed upon goal. In other words, there's a mountain and everyone see's it and is focused on climbing it without any deviation or distractions. The goal needs to be completely known throughout the group, intertwined into everyday actions, targets and programs. "What will we do today to take the mountain?" Get a goal, make it known and pursue it.

2) The group thinks in futures, meaning that everyone in the group is focused on their future within the group. Where will we be in 2 years, 5 years, 20 years..... This then breeds loyalty to the group and therefore strengthens the group as a whole. A great group is one that no one would ever want to leave. 

3) The group works as a unit, synchronizing every action and coordinating efforts. No individuals are in the group, only one unit that operates as a unit knowing and acting with every area, division and department fully reliant and responsible for each other. 

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Our Elevator Pitch To You

Richter10.2 media group cost per reach

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Aim Small - Miss Small

There was a line in the movie "The Patriot" where the character Mel Gibson plays is about to ambush a group of British soldiers to save his son. He tells his other two son's to remember what he has taught them.... "aim small miss small"

The other day I was in a meeting with our production team and while we were discussing strategies to attain client reaches, that exact phrase came out of my mouth... "aim small miss small" which lead to this blog.

It's a great concept and relates exactly to business and client growth. Focus your efforts. In other words, identify a segment you want to go after by profiling who you sell to now. Who buys from you? Then take aim at that small segment and go after them heavy. We are not aiming at the whole audience here, we are aiming at your audience. The people most likely to need, want and buy your products or services.

 

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Cost Per Reach Model