Below is Richter10.2's brand new video featuring Prime Strategy, and how it can develop new business for your company and generate the reaches (leads) that turn into real growth. Also, check out the subsequent links below the video that provide even more info on how Prime Strategy works. Enjoy!
Click here for more info about Prime Strategy
Prime Strategy Press Release (Yahoo)
Or, you can give us a call at 727-447-3600
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I can't tell you how many times I've seen a good marketing or public relations plan be put into place and fail miserably despite countless hours of research put into it.
I've been part of teams that have spent days studying, planning, listening and digesting pages and pages of information regarding a target public, only to develop a strategy or campaign that fell short of expectations or paled in comparison to the competition.
We researched. We listened. We learned. We knew our audience, but we still didn't identify the ingredient that would capture our audience's attention. Why is that? Think on this.
If research was enough, every competing strategy would reach a stalemate. After all, if doing the work and knowing the audience was enough, how would your conclusions based on that research differ from someone else's? It seems obvious, but we often fall into the trap of believing that information begets a good strategy.
Our conclusions make all the difference. So, we've learned that baby boomers are the most prosperous generation yet but are the most prone to depression. What does that mean? Often, we skip a step when determining what our insight into a group of people means. As jaded strategists who make quick decisions every day, we often lose our acute sense of empathy that made us want to be in the business we're in, whether you're a PR rep, creative director, or even an entrepreneur.
You can know everything about your target. What they eat. Where they eat. How they eat. Where they shop at. How much money they have to spend there. That's just information that leads to guesswork. While there will never be a concrete science to perfect branding, we have something infinitely better: empathy.
Why do they eat there? How is it different from anywhere else? Why do they shop there? The other brand has lower prices, but our brand has this and this.
Instead, we focus on gimmicks and toys we find on social media channels that we just "know" will make our target listen...but they don't. They ignore us because they don't feel known. They feel like someone is talking at them, or worse, stalking them for a sale.
The next time your team comes up with a strategy based on a ton of research and development, ask yourselves: why will this make them listen? If it is something as simple as: because our research shows that they like--Stop there.
Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.
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Reuter's came out with a study today with some bad news for the U.S. economy. U.S. companies are finding it more difficult to grow their revenue now than at just about any time since the financial crisis.
For some, this is just baffling. We've been told by our government that the private sector is doing just fine. Since 2012 started, many companies have been nothing but optimistic about the recovery and starting off the year with impressive numbers. What we've seen, however, is a sharp downturn to start off the summer, with growth almost half of what it was last year.
This slowdown is discouraging, but should serve as a warning more than anything else. Just like pain is our body telling us to stop what we are doing, this news is a similar wake-up call for businesses trying to grow like it's 2002.
The problem typically comes down to sales. Getting people to buy your product or use your business is always a challenge. It seems like we are trying harder and harder to make profitable connections but are coming up shorter and shorter as the quarters go by. Well, what works? What can companies do to change what they're doing and finally see some manageable growth that isn't just a fluke?
I submit a new strategy for businesses to try out. PRIME Strategy. Conceptualized by the Richter10.2 Media Group founders, Robert Cornish and Wil Seabrook, PRIME is built to create the relationships that businesses are trying to make with their customers and vested interests but aren't able to do on their own.
It's not exactly public relations, marketing or advertising. Instead, it's strategic relations: identifying exactly what audience you want and crafting a message designed specifically for that audience, making the deal an inevitable close.
How do I know this works? We use it for our company, Richter10.2 Media Group. We use PRIME to find clients for our video company, R102 Video. We're seeing constant growth with no sign of slowdown, even during these trying times.
5 weeks ago, I had no idea what Richter10.2 Media Group was about. After, a month of being introduced to their mission, purpose, and history of growth, I have an irresistible urge to share their methods that are working for more and more businesses every day.
Jon Negroni is the Director of Public Relations at Richter10.2 Media Group. For more information regarding Richter10.2 and PRIME, check out our introduction video here.
Over the past few weeks I've been on a mission to put order into every single area of our company. Meaning, I am making it orderly, implementing systems etc. The magic of "order" is limitless. Each little area that we've put order into results in things magically getting better. In other words, we made our company more orderly in one area and found that it impacted our growth just that much for the week. Look around your company and make a list. Find every single area that you can to put order in. Then, simply address them one by one. Here are a few examples: - Make all workspaces neat and tidy to improve production - Make a revision to a contract to ensure it reads correctly - Address some old "need to get done's" and do them - Implement a new checklist to help make a process more efficient and swift - Get rid of a redundant task or function that causes extra work These are but a few areas. Just start listing out all of the areas that you want to make orderly and then do so. You will be completely blown away at how this will impact you sales, growth, expansion, morale and the list goes on. It's complete magic. - Robert Cornish CEO, Richter10.2 Media Group
Sounds like a funny title but the truth is, butterflies are a serious problem in the business world. Chasing them that is. In today's busy and sometimes chaotic world it's easy to get distracted and end up dreaming or chasing butterflies rather than staying the course and focusing on your goals, mission and the immediate tasks at hand. My advice, learn to hate butterflies as well. Focus on who you are, what you do, what the goal is and your next most immediate step toward it. Get focused in every aspect of your company from knowing what target audience or vertical market you want to go after, exactly what you sell and what your value proposition is making sure that you aren't trying to be all things to all people, getting your people focused on their mission and tasks to attain your focused goal and only promoting and selling to your focused market etc. There are zillions of things that can take you off course. Distractions. Butterflies. Get rid of them and learn to simplify your company to get focused and then get tunnel vision about that focus to work toward goal attainment. It may sound more "fun" or sexy to chase the constant new adventure or idea but it's wasted time and effort. They prevent you from true victory and goal attainment.
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The other day I was going through my Twitter feed and saw a tweet asking a question to Gurbaksh Chahal (a very successful entrepreneur who sold his last company for $300MM and the one before it for $40MM) about whether he get's tempted to work on other ideas while he is working on a company. His response... "never. Focus is everything."
To me one of the biggest elements of failure or simply lack of success lies in most people's lack of ability to stay focused. I'll admit, I love millions of ideas as well and have a tendency to daydream from time to time but being that I have owned four companies, I know the power of focused attention and the deadliness of distractions or dispersals. Focus is everything. If you know what your company stands for, sells and delivers and have clearly named out or defined your product or service and then defined your goal or vision the only next step for you to take is to do everything that is focused toward executing the goals to attain the vision. Do not get distracted and do not let any other "bright ideas" enter the equation. Focus your time, energy and effort on your goal. Click here to learn more.
There is a saying in business that goes like this.... "sometimes the best deal you made was the one you didn't". In other words, it's the deal you turned away or left on the table. It's always tempting to take on every single deal that comes your way in business due to the woo of possible profits related to it, but I would advise to you closely look at every deal to ensure the prospect fits your criteria and will truly be profitable for you.This may mean that if something doesn't feel right about a deal or the prospect is being difficult upfront or it's outside of your core competency or or or... etc, well you may need to get up and walk away from it for the sake of your company. It most likely will be for the best saving you and your company huge amounts of wasted time and effort not to mention money. One of the most profitable angles in business is knowing who your target public (audience) is and who is a desirable client to take on and who isn't. If you can peg who isn't you will avoid 90% of all headaches for your company. The ability to spot problem child's early is a vital tool toward a growing and profitable company. Sure, you may end up leaving a few perfectly good deals on the table but you don't need to worry about that. Focus on distilling the deals that don't fully align with your goals, purposes and policies and I assure you that you will be ultimately more profitable and happier.
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There is a saying in business that goes like this.... "sometimes the best deal you made was the one you didn't". In other words, it's the deal you turned away or left on the table. It's always tempting to take on every single deal that comes your way in business due to the woo of possible profits related to it, but I would advise to you closely look at every deal to ensure the prospect fits your criteria and will truly be profitable for you.This may mean that if something doesn't feel right about a deal or the prospect is being difficult upfront or it's outside of your core competency or or or... etc, well you may need to get up and walk away from it for the sake of your company. It most likely will be for the best saving you and your company huge amounts of wasted time and effort not to mention money. One of the most profitable angles in business is knowing who your target public (audience) is and who is a desirable client to take on and who isn't. If you can peg who isn't you will avoid 90% of all headaches for your company. The ability to spot problem child's early is a vital tool toward a growing and profitable company. Sure, you may end up leaving a few perfectly good deals on the table but you don't need to worry about that. Focus on distilling the deals that don't fully align with your goals, purposes and policies and I assure you that you will be ultimately more profitable and happier.
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The ultimate pursuit in business. To attain a group. A true team. Loyal, focused and driven to attain the goals of the group. It's fantastically difficult to attain but virtually indestructible once created. Here are the makings of a group as I see it:1) Everyone is focused on an agreed upon goal. In other words, there's a mountain and everyone see's it and is focused on climbing it without any deviation or distractions. The goal needs to be completely known throughout the group, intertwined into everyday actions, targets and programs. "What will we do today to take the mountain?" Get a goal, make it known and pursue it.2) The group thinks in futures, meaning that everyone in the group is focused on their future within the group. Where will we be in 2 years, 5 years, 20 years..... This then breeds loyalty to the group and therefore strengthens the group as a whole. A great group is one that no one would ever want to leave. 3) The group works as a unit, synchronizing every action and coordinating efforts. No individuals are in the group, only one unit that operates as a unit knowing and acting with every area, division and department fully reliant and responsible for each other.
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There was a line in the movie "The Patriot" where the character Mel Gibson plays is about to ambush a group of British soldiers to save his son. He tells his other two son's to remember what he has taught them.... "aim small miss small"The other day I was in a meeting with our production team and while we were discussing strategies to attain client reaches, that exact phrase came out of my mouth... "aim small miss small" which lead to this blog.It's a great concept and relates exactly to business and client growth. Focus your efforts. In other words, identify a segment you want to go after by profiling who you sell to now. Who buys from you? Then take aim at that small segment and go after them heavy. We are not aiming at the whole audience here, we are aiming at your audience. The people most likely to need, want and buy your products or services.
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