What is Prime Strategy?

Below is Richter10.2's brand new video featuring Prime Strategy, and how it can develop new business for your company and generate the reaches (leads) that turn into real growth. Also, check out the subsequent links below the video that provide even more info on how Prime Strategy works. Enjoy!

 

Click here for more info about Prime Strategy

Prime Strategy Elevator Pitch

Prime Strategy Pitch Page

Prime Strategy Press Release (Yahoo)

Or, you can give us a call at 727-447-3600

Trouble at Work? Write this Down.

Maybe you had a bad week or a bad month. It probably hung over your head this past weekend and got you down. Well, as we start this new week and new month, commit to making a real change in your productivity.

Get out a piece of paper, preferably something large like a steno pad, and write down exactly what you need to do on a daily basis to increase your productivity this week. I strongly recommend using paper rather than an online document. 

Example: Monday - I need to make 10 calls, get to stage 2 of 3 projects, you get the idea.

These are lineups of everything you need to accomplish on a daily basis in order to boost your production, which in turn boosts your results. This works because it forces you to identify exactly what it takes for you to reach that level at work that you and your senior are expecting.

If you don't start generating results and high numbers from this methodology, then the problem is then that you are not trained in your post well enough to work unsupervised. 

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

3 Ways We're Attracted to Brands Like We're Attracted to People

What makes a product brandable, or rather, have the ability to be promoted effectively?

I liken the dynamic to relationships. Specifically, how people are attracted to other people. It takes three ingredients:

1. Appearance

Aesthetically, how does a brand and its product appear to the consumer? For most of us, the first thing we notice about a person we inevitably become attracted to is their looks and how beautiful we think they are. This is a basic human process that translates into how we superficially judge a product we see in the store or on a billboard. If the product doesn't have that attractive look to it, it will be much harder to make the product attractive to its target audience.

2. Personality

How we interact with a person is a major factor in developing a liking for them. We need to be able to have a chemistry with the person, approve of what they represent and enjoy being associated with them. Much is the same with how we utilize a product or service. If I have a bad time with a certain brand and hate how the company interacts with me via media, advertising and my actually using the product, I will not start a relationship with that brand. 

3. The X Factor

We've all had those relationships where we loved the appearance and personality of a person, but we just couldn't see ourselves spending all of our time with them. The X factor is an unseen, unexplainable aspect of our attraction to people, as well as brands. This is what truly separates the brandable products from the rest. Unfortunately, it eventually comes down to luck. 

We like to think of marketing as a science, and it is to a point. Tragically, the X factor is a product of many variables surrounding a brand that can prevent a company from reaching the global audience they strive for. 

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

Employee Training That Really Works

It is well known that any competent and expanding organization needs people who know what they're doing. The general way of any startup, whether the entire company is getting started or a new endeavor of an existing company is getting started, is to cope, cope, cope.

If cope is continued, the startup will not survive.

The key to moving up and out of the vicious cope condition is to organize. Among other things, a key component often left out of organizing is creating standard job manuals (hats) for each post. Much energy is required to make hats for every post in the organization. But once they are made, expansion can really occur, and the organization's existence is ensured.

We at Richter are well aware of what it takes. As a result, there are hats created for nearly every post with a "Richter College" to go with them, and training occurs almost every day. This has been very successful with Richter, as we are moving out of the condition of cope as a group into the condition of strong and stress-free production.

Scott Schaefer is the Training and Hat Writer for Richter10.2 Media Group. For more information on Richter10.2, please visit our introduction video here.