We Don't Want Your Money

Wil Seabrook: As a small business owner, part of my responsibility is monitoring our bottom line and always focusing on expansion. But I’ve found that things get really serious when I focus all my attention on money. Money is not why I get out of bed and come to work every morning. I get out of bed because I love working with our creative team to produce products and services that actually help our clients.
 
When we wrap up one of our videos or deliver a new sales relationship for a client, it’s like Christmas morning seeing the fantastic response. The client is excited and reinvigorated on the reasons they get out of bed. Our job, simply put, is to help our clients explain to their audience exactly what they bring to the table and why it has value.

When it comes to our own bottom line, I’ve found that the more I focus on simply making sales or bringing more income in the door, the less fun the whole process becomes. What is fun is helping every client expand their business. That’s what we do all day every day, and there’s always a fresh creative challenge, as well as something new to learn about the amazing and creative ways that people solve problems I never even knew existed!

I’ve become more of a renaissance man in the last few years as I’ve learned about hundreds of business models in dozens of industries. I can actually predict trends in tech and business, not because I have my ear to the ground of the latest industry reports or Wall Street predictions, but because I’m actually talking to the hard working people who are out there every day making our economy grow under the most challenging conditions we’ve faced in a generation.

That’s why I get out of bed in the morning and why I love my job and our creative team as much as I do. We don’t focus on making money from our clients. We focus on giving them the best possible return on their investment with us. We’re in this for the long haul, and we’re here to help. There’s no better game out there than the one we’re playing.

When a client says things like “This is literally the best money I’ve ever spent on our PR and marketing,” then I know we’re doing our job and loving it in the process.

Here's a few recent video examples to give you an idea of our work:

Wil Seabrook is the COO and Co-founder of Richter10.2 Media Group. For more information about Richter10.2, check out our introduction video here.

 

Effort to Effortless

Robert Cornish: I'm sure it's real to you that sometimes things take a little more effort than planned for. If you were to push a car that was out of gas, it would take some effort to get the thing rolling, but once you gained some momentum, it would practically roll itself.
 
In any situation in business, you can handle or overcome obstacles with sheer effort. In other words, if you were trying to make one sale, had three prospects and all three cycles were not closing - you could go get 30 prospects and take a huge amount of effort to work all 30 and some would close - agreed?

And so it goes with your prospecting activities, sales and revenue. While you can read business book after book on the topic, the funny thing is, some problems are so simple that we overlook them. Just sheer effort can change your entire company.

You've seen the person on the basketball court who just works harder. Just hustles more and takes more effort than the others. That person seems to eventually get all the balls and score the points.

Well, this applies to business as well. If you're not completely satisfied with your current growth rate, sales results or revenue numbers - I'd suggest taking a lot more effort. Perhaps you're not doing enough now?

If you were pummeling your sales team with new reaches (sales leads) each week one after the next so much so that they needed to get an assistant to help organize them - or if you created an assault of new videos for every product, service and value proposition for your company and then posted them on every square inch of the web as well as emailed every prospect about it - you would impact your numbers positively.

At first, this would seem like a lot of effort because it's well above what you're doing now, but after doing it consistently, you would start to see new business calling and emailing you almost effortlessly.

So think in terms of effort. Push yourself to take far too much effort and the result will be in line with what you're looking for.

With all that said, our team can help carry the burden for some of the effort. In fact, we love it! So bring it on. Let us help drive your sales with our strategic relations program and videos. We'll make effort look good.

Robert Cornish is the CEO and Cofounder of Richter10.2 Media Group. For more information about Richter10.2, or if you want use our agency's services, check out our introduction video here.