Effort to Effortless

Robert Cornish: I'm sure it's real to you that sometimes things take a little more effort than planned for. If you were to push a car that was out of gas, it would take some effort to get the thing rolling, but once you gained some momentum, it would practically roll itself.
 
In any situation in business, you can handle or overcome obstacles with sheer effort. In other words, if you were trying to make one sale, had three prospects and all three cycles were not closing - you could go get 30 prospects and take a huge amount of effort to work all 30 and some would close - agreed?

And so it goes with your prospecting activities, sales and revenue. While you can read business book after book on the topic, the funny thing is, some problems are so simple that we overlook them. Just sheer effort can change your entire company.

You've seen the person on the basketball court who just works harder. Just hustles more and takes more effort than the others. That person seems to eventually get all the balls and score the points.

Well, this applies to business as well. If you're not completely satisfied with your current growth rate, sales results or revenue numbers - I'd suggest taking a lot more effort. Perhaps you're not doing enough now?

If you were pummeling your sales team with new reaches (sales leads) each week one after the next so much so that they needed to get an assistant to help organize them - or if you created an assault of new videos for every product, service and value proposition for your company and then posted them on every square inch of the web as well as emailed every prospect about it - you would impact your numbers positively.

At first, this would seem like a lot of effort because it's well above what you're doing now, but after doing it consistently, you would start to see new business calling and emailing you almost effortlessly.

So think in terms of effort. Push yourself to take far too much effort and the result will be in line with what you're looking for.

With all that said, our team can help carry the burden for some of the effort. In fact, we love it! So bring it on. Let us help drive your sales with our strategic relations program and videos. We'll make effort look good.

Robert Cornish is the CEO and Cofounder of Richter10.2 Media Group. For more information about Richter10.2, or if you want use our agency's services, check out our introduction video here.

 

U.S. Economy Slowing Down-How to Keep Your Business Moving Forward

Reuter's came out with a study today with some bad news for the U.S. economy. U.S. companies are finding it more difficult to grow their revenue now than at just about any time since the financial crisis.

For some, this is just baffling. We've been told by our government that the private sector is doing just fine. Since 2012 started, many companies have been nothing but optimistic about the recovery and starting off the year with impressive numbers. What we've seen, however, is a sharp downturn to start off the summer, with growth almost half of what it was last year. 

This slowdown is discouraging, but should serve as a warning more than anything else. Just like pain is our body telling us to stop what we are doing, this news is a similar wake-up call for businesses trying to grow like it's 2002. 

The problem typically comes down to sales. Getting people to buy your product or use your business is always a challenge. It seems like we are trying harder and harder to make profitable connections but are coming up shorter and shorter as the quarters go by. Well, what works? What can companies do to change what they're doing and finally see some manageable growth that isn't just a fluke?

I submit a new strategy for businesses to try out. PRIME Strategy. Conceptualized by the Richter10.2 Media Group founders, Robert Cornish and Wil Seabrook, PRIME is built to create the relationships that businesses are trying to make with their customers and vested interests but aren't able to do on their own.

It's not exactly public relations, marketing or advertising. Instead, it's strategic relations: identifying exactly what audience you want and crafting a message designed specifically for that audience, making the deal an inevitable close. 

How do I know this works? We use it for our company, Richter10.2 Media Group. We use PRIME to find clients for our video company, R102 Video. We're seeing constant growth with no sign of slowdown, even during these trying times. 

5 weeks ago, I had no idea what Richter10.2 Media Group was about. After, a month of being introduced to their mission, purpose, and history of growth, I have an irresistible urge to share their methods that are working for more and more businesses every day. 

Jon Negroni is the Director of Public Relations at Richter10.2 Media Group. For more information regarding Richter10.2 and PRIME, check out our introduction video here.