Saturday, October 25, 2008

The movie promotion strategy...

I was just reading several different magazines that all had the same person in each magazine and while reading I thought about the different demographics of each magazine. I was wondering why this particular celebrity was in the magazine I was reading because it didn't seem to relate; and then it occurred to me that the strategy is to gain the attention of every single media outlet and demographic to promote their new and upcoming movie.

I realize this may sound like a "no brainer" sort of speak however I hadn't thought of it before. I am now thinking about what a brilliant strategy Hollywood applies to promote their new up and coming movies and how they seem to be absolutely recession proof. Take a look at it yourself and you can start to think about how you are currently promoting your company in comparison to how you SHOULD be promoting your company....on a Hollywood scale!!!

Let's look at it for a minute, here are some of the strategies Hollywood applies to promote a new movie:

  • An article with the lead actor in the movie in every single magazine they can be featured in
  • Newspaper articles, reviews and advertisements
  • Billboards
  • Park Benches
  • Postcards
  • TV Commercials
  • Internet Banners
  • Websites
  • MySpace
  • Facebook
  • YouTube
  • Posters on the side of buses
  • Taxi cab signs on top
  • Posters in movie theaters
  • Trailers on every media rich site online
Just think for a second if you didn't think about how much this all costs but what it would mean to your company and your bottom-line. Imagine creating this level of attention and controlling all of these medias to generate interest in your company. 

This level of promotion would drive in sales and revenue on a massive scale. Now, take a second and look at what you are currently doing to promote your company, really look at it. How are you promoting? 

Now although you may not be able to afford the same strategy Hollywood applies to promoting new movies, there are ways to gain a massive amount of attention and promote your company online that serve the same purpose and cost a fraction in comparison. While the entire world is going online for everything they need both business and personal, it is absolutely vital to utilize the internet to promote your company and get the attention needed to drive in sales and boost revenue. 

Take a full Web PR strategy as an example, this can include:

  • Company blogs
  • Articles
  • Web Video
  • Press Releases
  • Communication tools
  • Social Media outlets
  • Press Kits
  • RSS Feeds
This is just to name a few, now imagine if your company had a thorough quality Web PR campaign strategy that put your company name in a huge amount of pockets online to dramatically increase attention and actively make your company known which resulted in generating interest, reaches, sales and revenue. 

What is your online strategy now? Do you have a campaign in place? 

When there are little or big dips in the economy, the safest path to surviving is to dramatically increase your promotional actions that help to increase your sales actions and steadily increase your revenue. I realize that most people start cutting back and contracting their promotion efforts but those same people typically go out of business all together. 

From recent news I have read on some of the latest movies, Iron Man ($314M Gross), Indiana Jones ($317M Gross) and Tropic Thunder ($120M Gross), it doesn't appear that the economy has affected Hollywood in any way which leads me to the idea of promoting your company on a Hollywood scale to gain a massive amount of attention and generate interest to drive in sales and run revenue through the roof while sailing your way through the "bad economy"

By Robert Cornish
Managing Director of Richter10.2 Media Group