Saturday, December 10, 2011

Introducing the Tier4 Video....

Richter10.2 Media Group from Richter10.2 Media Group on Vimeo.

It's a fully animated video with aesthetic music, punchy copy that delivers your message and intricate animation that results in a very powerful video. Everything about this video style is meant to drive a "call to action" so the viewer wants to reach out to you once it's done.

http://r102video.com

Thursday, September 15, 2011

Thursday, June 23, 2011

Order and Expansion

Over the past few weeks I've been on a mission to put order into every single area of our company. Meaning, I am making it orderly, implementing systems etc. The magic of "order" is limitless. Each little area that we've put order into results in things magically getting better. In other words, we made our company more orderly in one area and found that it impacted our growth just that much for the week.

Look around your company and make a list. Find every single area that you can to put order in. Then, simply address them one by one.

Here are a few examples:

- Make all workspaces neat and tidy to improve production

- Make a revision to a contract to ensure it reads correctly

- Address some old "need to get done's" and do them

- Implement a new checklist to help make a process more efficient and swift

- Get rid of a redundant task or function that causes extra work

These are but a few areas. Just start listing out all of the areas that you want to make orderly and then do so. You will be completely blown away at how this will impact you sales, growth, expansion, morale and the list goes on. It's complete magic.

- Robert Cornish

CEO, Richter10.2 Media Group

Friday, January 7, 2011

Why We Hate Butterflies

Sounds like a funny title but the truth is, butterflies are a serious problem in the business world. Chasing them that is. In today's busy and sometimes chaotic world it's easy to get distracted and end up dreaming or chasing butterflies rather than staying the course and focusing on your goals, mission and the immediate tasks at hand. My advice, learn to hate butterflies as well. 

Focus on who you are, what you do, what the goal is and your next most immediate step toward it. Get focused in every aspect of your company from knowing what target audience or vertical market you want to go after, exactly what you sell and what your value proposition is making sure that you aren't trying to be all things to all people, getting your people focused on their mission and tasks to attain your focused goal and only promoting and selling to your focused market etc. 

There are zillions of things that can take you off course. Distractions. Butterflies. Get rid of them and learn to simplify your company to get focused and then get tunnel vision about that focus to work toward goal attainment. It may sound more "fun" or sexy to chase the constant new adventure or idea but it's wasted time and effort. They prevent you from true victory and goal attainment. 

 

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