Saturday, January 30, 2010

Are you in communication?

Over and over I notice many people and companies are out of communication or at least have lethargic communication systems. What I mean by that is that they are slow to the draw. Slow to reply. Slow to take action or don't take any action at all.

Communication is the very essence of business as well as the economy. The more you can create and the faster you can get it going, the more revenue flows.

Currently it seems there is quite a problem with communication. As a business owner myself, I value the importance of communication to be extremely high. I demand from my staff that a lot of communication go out to the world and more specifically, to our target audience. I also demand that we handle communication rapidly, as fast as we can to handle it and keep our flows moving fast.

If I get an email related to someone interested in our company, we instantly reply to move the cycle forward. Phone calls are returned the same day and everyone in the company has a mobile device that allows for immediate response via email at any given time. Additionally, we developed the Social Media Press Kit ( for the purpose of making ourselves more accessible in every imaginable way be it text message, email, Skype, Facebook, Linkedin or to download our communication details through a vCard.

We rate communication highly. However I have noticed that not everyone operates this way. People delay in getting back via email or phone. They are slow to communicate many times if at all. This type of operating procedures hurts them and their company. Procrastination has no place in the business world. Slowness is not a strength and being out of communication is damaging.

Take a look at your communication systems this week and test them. Do you immediately respond to emails? Phone calls? How much communication are you sending out to the world daily? Your company? Is that enough?

If handled, your revenue will skyrocket. Get yourself and your company into communication with the world. Send communication out, even if you simply start by sending out 6 hand-written letters per week or 10 emails to introduce yourself to people you would want to do business with. Get communication flowing and fast.

-Robert Cornish
CEO Richter10.2 Media Group

Tuesday, January 26, 2010

Strength in Team

This is a little off topic for me especially since most of my blogs relate to my business however, I am in New York traveling on business right now and was thinking about the general state of the economy and country in general as I passed magazine stands with our President's face among other things.

I had a thought or viewpoint about leadership in general. To me, running a country is similar to running a company as a CEO. Since I am the CEO of my company it brought me to thinking about the divided nature of our country as it relates to our political leaders. A red vs. blue sort of mentality.

As a leader or CEO or anyone in charge of a group of any kind, the thing you need or want is a team. Constructive input. Solutions put forth to problems and a coordinated effort to attain the given goals and strategy. The last thing in the world you would want as a CEO or leader of any type would be people on your team that are against you and your ideas as well as your plan, causing counter-intention to your initiatives and not contributing to the solution but making more of a problem. I can say with confidence that if I had someone in my company actively against me, it would take very little hesitation of any kind to remove that person or people immediately from the company.

Our President or political leaders cannot fire anyone within the country for obvious reasons so they have to make due with what they have.

I personally feel our country would be strengthened dramatically as well as the economic climate in general if we became a unified group or team to support our leadership that WE as a country voted in by majority vote, even if we don't associate with that party. Rather than nit pick, we figure out solutions and work on sending them to our political leaders or getting involved in some regard to work on and focus on the solution. If there is something we don't like, work to change it while supporting the current initiatives and our President to make the very best possible outcome we can attain.

Why, as a country, do we highlight our President's flaws rather than work to assist them or strengthen their strengths? I can name strengths for George W. Bush as I can name strengths for Barrack Obama. Let's work to make the country better and focus on what can be done and what we can help our leadership with rather than propelling problems and complaints. The day we fully operate as a coordinated team is the day this country will truly flourish.

Teamwork has proven successful countless times be it in basketball or any sport, companies, families or running a country. So I propose a challenge to anyone reading this, think about how YOU can support our leadership and make up for any weaknesses or help to correct non-optimum situations and how YOU can be the best team player for the good and purpose of making the country better overall. Let's all play our part to handle the economy while supporting the strategy, building businesses, suggesting solutions and working as a true group, a true team. To me, this is what is needed now regardless of personal disagreements with the leadership or affiliated party or who you voted for. What can you do to help our leaders to make this country better and attain a huge win overall? I own a company which consistently hires new fresh talent and helps other companies expand aggressively, that's my part. I'm not perfect, but I don't complain, I come up with better solutions to improve my teamwork and team.

- Robert Cornish

Friday, January 22, 2010

Social Media Press Kit

I had a call with a friend today who I asked to review the Social Media Press Kit (SMPK) since he is an opinion leader in branding and he had a flurry of questions. The questions lead to this blog, I thought I would clear a few things up.

A Social Media Press Kit is a proprietary tool we (Richter10.2 Media Group) created. It's a relationship tool and a sales tool. We designed it for a sales rep, executive, PR person, business development director or consultant to use to highlight themselves and get their own personal PR in.

It's a real tool. Anyone can access you easily by sending you an email through the SMPK, Skyping you via a Skype call or instant message or even sending you a text message directly to your mobile phone.

Sales and PR is and always has been about relationships and having connections. The SMPK is the very essence of this.

You can see real time twitter updates, a personal bio, a simple video introduction or a company video promo. The SMPK has a personal photo slideshow to help make it more personal as well.

With email signatures getting bigger these days with people adding all of their links to theior social media pages as well, we solved that problem by creating an email button that anyone can click on and go right to the Social Media Press Kit.

It's truly everything you need in one nice and simple package that presents you and your company well and helps develop relationships for new opportunities.

Here is a video we created -

Here is the webpage that we created to demo the Social Media Press Kit -

Having one created for yourself is simple, it takes about 3-5 days and can be custom designed to fit your look and feel and have buttons that relate to your needs. We have a simple online questionnaire that provides the content we need and from there we can have it produced.

You get a Social Media Press Kit custom designed for your needs, an email signature button to use and all of your social media profiles linked to the SMPK neatly designed. Pretty great!

Friday, January 15, 2010

The Power of Introduction

Defining the parameters of the platforms you use to establish and maintain you relationships online is vital to making your products and services known to the correct public. Consider the total time, money and energy you put into marketing your business. Are you satisfied with your results? Are you reaching those people most likely to be interested in your products and services?

"Work smarter, not harder" is especially applicable in the social media universe. Connecting to any random person on social media, sending out mass marketing style emails and blasting blogs constantly, but never taking the time to really introduce yourself to the correct audience is definitely working hard, not smart. Social media is full of people waiting to be found. Take the time to find the appropriate person and introduce yourself. You may not have a network of 23,000 friends and fans in the next six weeks, but what would that actually accomplish in terms of new business in the door anyway?

Building relationships with the correct public for your company can be easy once you make a sincere introduction. A great rule to live by is to only send out the exact kind of message you yourself would like to receive as a busy professional. Start simply, with basic information about who you are, what you do, and find out what might be needed or wanted from you by the person receiving the message. And don't forget to invite them to respond in kind, and when they do, really listen and acknowledge what they're communicating in return.

Selling your services and products to someone you've taken the time to forge a genuine connection with brings in more business, and is more enjoyable to both parties. Leave the spam to spammers. Life and business are about people. Always remember there's another "you" on the receiving end of every communication and you'll see great results from all social media has to offer.

Thursday, January 7, 2010

The tough part of sales

Making your companies products or services known to the correct target public (audience) in order to gain interest and reach has been traditionally the most difficult part of sales.

How do your prospective clients find out about your company? How do you make the initial contact or the initial introduction to cultivate interest?

Times have changed. What used to work – going to companies door to door to get an appointment or cold calling a specific prospect to try to get 2 minutes are not as effective as they once were. New rules of business etiquette have interupted these strategies. People are busy and they don’t want to be interupted with univited visits or random phone calls.

We have experienced over and over that the name of the game is relationships and making smart introductions to the right people. The online world and more specifically, new media, has created an avenue to replace old systems of making introductions and building relationships with new ways that are generally acceptable in this day and age.

You don’t have to email blast 1000 people to hope for a response rate of 1-2% – you only need to make one connection, one introduction to the right person with the right message to penetrate and gain interest and reach.

The methods of reaching out to prospective clients and making your company a known quantity as well as sparking interest have changed. Successfully adopted and utilized correctly will dramatically change your sales as well.