Building a company or gaining success is a very committed discipline. Don’t kid yourself when you see articles about rich and famous entrepreneurs to think for one second that they got lucky or it was easy in any way. I assure you that it takes enormous hustle and action to attain anything. Most people don’t have what it takes. They lack discipline and focus to push when others relax. The temptation to watch a movie or sleep or get distracted is too great so they never make it. Every successful person I know and I know plenty, have worked their tail off. They forge ahead with unbelievable commitment. While you go to bed or go out for drinks or watch a movie, they write and execute a strategic plan, make another 30 calls, fire off emails that will take them further, board a plane that takes them to a meeting that will open a new opportunity, stay awake for one more hour to get something important done, go for a run to stay sharp or execute a project target that will take them to the next level.
I’m telling you it takes focus and discipline. Look at what you’re doing now and then figure out how to ramp it up 3 or 4 times. If that thought scares you or makes you feel like it sounds a little crazy then you’re thinking is more in line with what is needed. We live in a pretty cush society. It’s deceptive and distracting and it holds you back. You need to barrel through obstacles and push yourself beyond what you actually thought you were capable of. If you wrote down what you felt your potential was and then looked at where you currently are - how much of a gap would be exposed between the two? It’s an eye opener, I know.
So I simply would challenge you to step up your game. Don’t get distracted. You can succeed - that much I can promise but the question is, how bad do you want it and what are you willing to do to attain it? In other words, is your drive or desire greater than the work required to accomplish it? If not, you may be screwed but on the other hand, if you can muster up a fire in your belly that will carry you to wake up at 5AM, go for a run, work while others sleep, read a book while others watch TV, execute targets while others relax, push on while many clock out.... well, you have a very good shot at accomplishing anything you can possibly dream of.
Don’t think it over too much. Challenge yourself to DO and continue to DO until you’re there. I believe this country needs more people that are willing to hustle to attain their dreams - now more than ever.
- Robert Cornish
CEO, Richter10.2 Media Group
