Thursday, August 12, 2010

Title Vs. Task

What is a title to you? The title of where you work whether it is CEO, VP Sales, Creative Director, CFO etc, what does it mean to you? If your thinking it has anything to do with power or importance then you have completely missed the mark and have lost the true purpose of your job and position within your company.

A title is not for power or importance or making anyone feel under you.... it's a description of where you are in your company and what your responsibilities are. It's a function. Now I realize this sounds a little self explanatory but many people seem to mis-use and mis-apply their titles which I find to be a shame to the company in general.

When you are a CEO or any position for that matter, that title simply is a label for your function. It means that the day to day tasks related to that title are your responsibility and your team relies on you to get it done. That's it. If you thought it was anything more than that, you've lost the focus and true spirit of business.

Think about the tasks and functions that go under your position or title. This is the only importance associated with your title. It dictates your job and reveals your tasks so everyone knows who is who in the company and who will handle what functions. Think of your company and position like a sport.... the goalie is supposed to stop attempts on goal, period. The goalie is not so he can be respected or act important (even though he is) or to be used for power.... it's simply a duty.

Take a look at your post, position or title and ask yourself whether you are exclusively handling the functions for your team to get the job done and whether you are making a valuable contribution to your team for the responsibilities that fall under your position. If you do this, your company will do better and if you can get others to do the same, the company will boom.

Focus on the task at hand, the functions that need to be done for the title and execute, execute, execute and forget the importance of it all.

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