Wednesday, December 8, 2010

Q1 Goals

Being that we are approaching the end of the year, it's time to look at where you want to go. What goals are set or need to be set for the first quarter of 2011? It's time to write them down and then work them backwards to figure out the steps to actually attain them. That's the problem with most goals isn't it? The lack of attainment due to ineffective steps to attain the goal or more specifically, a mis-estimation of the actual amount of effort needed to attain the goals.

When setting sales, revenue and expansion goals for 2011, take a look at what needs to happen to pull them off and then juice up all areas to plan and predict for the short-fall. In other words, if you feel it will take 50 new accounts to attain $500k in new revenue for the year, double or triple that number. We all tend to mis-estimate what is actually needed to pull off a win so plan and predict for it.

We operate off the philosophy of "more" as in:

- more marketing
- more sales
- more prospects in the pipeline
- more people to promote to
- more proposal out
- more... of everything. In other words, actions large enough to compensate for any short fall. (missing our Q1 goals is not an option so we focus on abundance)

Now, in terms of head time to attain the Q1 goals, it's time to start now. If you want to come flying out of the gate for 2011, let's discuss effective strategies to drive new sales and therefore revenue for Q1 2011.

Call us at 727-447-3600 or email our Business Development Director, Jake Sanders at to find out what we can do to attain your Q1 goals.

Richter10.2 Media Group

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