Tuesday, May 29, 2012

Social Media is not Cliche Yet


For a lot of older professionals, social media has become somewhat of a cure-all for all of their strategic problems. It creates huge leads and reaches at a fraction of the cost of traditional media, and it appears to be the next big series of outlets that almost every target is accessing.

Unfortunately, social media fatigue is becoming a dangerous reality for a lot of younger professionals and users of social media. What is social media fatigue? It is the weakening of a once strong force, and in this case, the effectiveness of social media as a tool to influence people.

Don't get me wrong, the spread of social media is only getting stronger, but we are seeing fatigue among age groups that were once hugely influenced by big social networks like facebook, twitter, and linkedin. A lot of companies and brands are plastering their messages all over social media, making the once exclusive outlets for creativity and escape (at least for younger demographics) become tiresome and (dare we say it) corporate.

But there is hope. It's not that social media has become cliche. It's not that simple. What's really happening is what happens to all shifts in technology and the "next big thing." Liken it to the rise of television. Though it has been widely abused and over-used in the past, television has become essential, thus in no danger of losing relevance. Instead of diminishing, television has changed and adapted to the needs of its consumers.

For all we know, the medium of being able to watch a television show may change dramatically to becoming completely online, as we are starting to see with new outlets like Netflix, Hulu and Vudu. The essence of television, however, has not really changed.

The same should be said of social media. The idea of using social networks across the globe to make and maintain relationships with people will likely become just as essential as being able to watch a television show. The real winners of the day are the business leaders who anticipate these trends and adapt accordingly.

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

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