Friday, October 2, 2009

Personal Contact

The value of personal contact in this day and age is incredibly high. So many businesses have automated processes and have lost touch with people, relationships and what clients, consumers and customers really want or need.

Yes - it's a little time consuming to add a personal touch. I can't tell you how many "out of the office" email replies I get, automated phone messages and thank you for contacting our company auto messages. It seems most businesses have lost sight of what PR, relationships and ultimately sales is all about - people and personal contact with those people

If you are looking to grab someone's attention, take the time to find out a little about them and make your message personal. As an example, I went to San Francisco this past week and went to a small niche cupcake boutique called "Kara's Cupcakes", it is a fantastic cupcake shop and so I grabbed a business card. When I came home I made a point to send them a simple introduction message to introduce our agency to them and in the message the first line read something like this - "I spent the last week in San Francisco and stopped by your store in Ghiradelli Square, I loved your cupcakes and wanted to introduce our agency to you.....

Personal attention and contact gets's noticed and stands out more than anything else. It also get's a far better response!

This requires someone who understands PR and how to make relations with companies and people. PR and relationships are the powerful foundations that can dramatically improve your sales. Try this the next time you are prospecting another company or person and figure out how to add a level of personal touch to make your communication authentic.

-Robert Cornish

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