1. Social media and new media sites are platforms to build relationships with a specific target public (people) to make yourself or your company known, build interest and help generate reach to assist your sales and revenue.
2. Sales is about people and cultivating relationships with those people
3. Social media is a platform, new media PR consists of how we use that platform effectively to build meaningful relationships geared toward the goals of interest, reach and sales.
Thursday, October 8, 2009
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