The Power of Introduction

Defining the parameters of the platforms you use to establish and maintain you relationships online is vital to making your products and services known to the correct public. Consider the total time, money and energy you put into marketing your business. Are you satisfied with your results? Are you reaching those people most likely to be interested in your products and services?

"Work smarter, not harder" is especially applicable in the social media universe. Connecting to any random person on social media, sending out mass marketing style emails and blasting blogs constantly, but never taking the time to really introduce yourself to the correct audience is definitely working hard, not smart. Social media is full of people waiting to be found. Take the time to find the appropriate person and introduce yourself. You may not have a network of 23,000 friends and fans in the next six weeks, but what would that actually accomplish in terms of new business in the door anyway?

Building relationships with the correct public for your company can be easy once you make a sincere introduction. A great rule to live by is to only send out the exact kind of message you yourself would like to receive as a busy professional. Start simply, with basic information about who you are, what you do, and find out what might be needed or wanted from you by the person receiving the message. And don't forget to invite them to respond in kind, and when they do, really listen and acknowledge what they're communicating in return.

Selling your services and products to someone you've taken the time to forge a genuine connection with brings in more business, and is more enjoyable to both parties. Leave the spam to spammers. Life and business are about people. Always remember there's another "you" on the receiving end of every communication and you'll see great results from all social media has to offer.