Order and Expansion

Over the past few weeks I've been on a mission to put order into every single area of our company. Meaning, I am making it orderly, implementing systems etc. The magic of "order" is limitless. Each little area that we've put order into results in things magically getting better. In other words, we made our company more orderly in one area and found that it impacted our growth just that much for the week.

Look around your company and make a list. Find every single area that you can to put order in. Then, simply address them one by one.

Here are a few examples:

- Make all workspaces neat and tidy to improve production

- Make a revision to a contract to ensure it reads correctly

- Address some old "need to get done's" and do them

- Implement a new checklist to help make a process more efficient and swift

- Get rid of a redundant task or function that causes extra work

These are but a few areas. Just start listing out all of the areas that you want to make orderly and then do so. You will be completely blown away at how this will impact you sales, growth, expansion, morale and the list goes on. It's complete magic.

- Robert Cornish

CEO, Richter10.2 Media Group

Why We Hate Butterflies

Sounds like a funny title but the truth is, butterflies are a serious problem in the business world. Chasing them that is. In today's busy and sometimes chaotic world it's easy to get distracted and end up dreaming or chasing butterflies rather than staying the course and focusing on your goals, mission and the immediate tasks at hand. My advice, learn to hate butterflies as well. 

Focus on who you are, what you do, what the goal is and your next most immediate step toward it. Get focused in every aspect of your company from knowing what target audience or vertical market you want to go after, exactly what you sell and what your value proposition is making sure that you aren't trying to be all things to all people, getting your people focused on their mission and tasks to attain your focused goal and only promoting and selling to your focused market etc. 

There are zillions of things that can take you off course. Distractions. Butterflies. Get rid of them and learn to simplify your company to get focused and then get tunnel vision about that focus to work toward goal attainment. It may sound more "fun" or sexy to chase the constant new adventure or idea but it's wasted time and effort. They prevent you from true victory and goal attainment. 

 

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Focus

The other day I was going through my Twitter feed and saw a tweet asking a question to Gurbaksh Chahal  (a very successful entrepreneur who sold his last company for $300MM and the one before it for $40MM) about whether he get's tempted to work on other ideas while he is working on a company. His response... "never. Focus is everything." 

To me one of the biggest elements of failure or simply lack of success lies in most people's lack of ability to stay focused. I'll admit, I love millions of ideas as well and have a tendency to daydream from time to time but being that I have owned four companies, I know the power of focused attention and the deadliness of distractions or dispersals. Focus is everything. 

 

If you know what your company stands for, sells and delivers and have clearly named out or defined your product or service and then defined your goal or vision the only next step for you to take is to do everything that is focused toward executing the goals to attain the vision. Do not get distracted and do not let any other "bright ideas" enter the equation. Focus your time, energy and effort on your goal. 

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Q1 Goals

Being that we are approaching the end of the year, it's time to look at where you want to go. What goals are set or need to be set for the first quarter of 2011? It's time to write them down and then work them backwards to figure out the steps to actually attain them. That's the problem with most goals isn't it? The lack of attainment due to ineffective steps to attain the goal or more specifically, a mis-estimation of the actual amount of effort needed to attain the goals.

When setting sales, revenue and expansion goals for 2011, take a look at what needs to happen to pull them off and then juice up all areas to plan and predict for the short-fall. In other words, if you feel it will take 50 new accounts to attain $500k in new revenue for the year, double or triple that number. We all tend to mis-estimate what is actually needed to pull off a win so plan and predict for it.

We operate off the philosophy of "more" as in:

- more marketing
- more sales
- more prospects in the pipeline
- more people to promote to
- more proposal out
- more... of everything. In other words, actions large enough to compensate for any short fall. (missing our Q1 goals is not an option so we focus on abundance)

Now, in terms of head time to attain the Q1 goals, it's time to start now. If you want to come flying out of the gate for 2011, let's discuss effective strategies to drive new sales and therefore revenue for Q1 2011.

Call us at 727-447-3600 or email our Business Development Director, Jake Sanders at jake@richter10point2.com to find out what we can do to attain your Q1 goals.

Richter10.2 Media Group
http://richter10point2.com

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The Best Deal

There is a saying in business that goes like this.... "sometimes the best deal you made was the one you didn't". In other words, it's the deal you turned away or left on the table. It's always tempting to take on every single deal that comes your way in business due to the woo of possible profits related to it, but I would advise to you closely look at every deal to ensure the prospect fits your criteria and will truly be profitable for you.

This may mean that if something doesn't feel right about a deal or the prospect is being difficult upfront or it's outside of your core competency or or or... etc, well you may need to get up and walk away from it for the sake of your company. It most likely will be for the best saving you and your company huge amounts of wasted time and effort not to mention money. 

One of the most profitable angles in business is knowing who your target public (audience) is and who is a desirable client to take on and who isn't. If you can peg who isn't you will avoid 90% of all headaches for your company. The ability to spot problem child's early is a vital tool toward a growing and profitable company. Sure, you may end up leaving a few perfectly good deals on the table but you don't need to worry about that. Focus on distilling the deals that don't fully align with your goals, purposes and policies and I assure you that you will be ultimately more profitable and happier. 

 

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The Best Deal

There is a saying in business that goes like this.... "sometimes the best deal you made was the one you didn't". In other words, it's the deal you turned away or left on the table. It's always tempting to take on every single deal that comes your way in business due to the woo of possible profits related to it, but I would advise to you closely look at every deal to ensure the prospect fits your criteria and will truly be profitable for you.

This may mean that if something doesn't feel right about a deal or the prospect is being difficult upfront or it's outside of your core competency or or or... etc, well you may need to get up and walk away from it for the sake of your company. It most likely will be for the best saving you and your company huge amounts of wasted time and effort not to mention money. 

One of the most profitable angles in business is knowing who your target public (audience) is and who is a desirable client to take on and who isn't. If you can peg who isn't you will avoid 90% of all headaches for your company. The ability to spot problem child's early is a vital tool toward a growing and profitable company. Sure, you may end up leaving a few perfectly good deals on the table but you don't need to worry about that. Focus on distilling the deals that don't fully align with your goals, purposes and policies and I assure you that you will be ultimately more profitable and happier. 

 

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