Thursday, April 22, 2010

Are You In Communication?

Over and over I notice many people and companies are out of communication, or at least have lethargic communication systems. What I mean by that is that they are slow to the draw, slow to reply, slow to take action or don’t take any action at all.

Communication is the very essence of business as well as the economy. The more you can create and the faster you can get it going, the more revenue flows.

Currently it seems there is quite a problem with communication. As a business owner myself, I find the importance of communication to be extremely high. I demand from my staff that a lot of communication go out to the world and more specifically, to our target audience. I also demand that we handle communication rapidly, as fast as we can, and keep our flows moving fast.

If I get an email related to someone interested in our company, we instantly reply to move the cycle forward. Phone calls are returned the same day and everyone in the company has a mobile device that allows for immediate response via email at any given time. Additionally, we developed the Social Media Press Kit ( for the purpose of making ourselves more accessible in every imaginable way, be it text message, email, Skype, Facebook, Linkedin or to download our communication details through a vCard.

We rate communication highly. However I have noticed that not everyone operates this way. People delay in getting back via email or phone. They are slow to communicate many times, if at all. This type of operating procedure hurts them and their company. Procrastination has no place in the business world. Slowness is not a strength and being out of communication is damaging.

Take a look at your communication systems this week and test them. Do you immediately respond to emails? Phone calls? How much communication are you sending out to the world daily? Your company? Is that enough?

If handled, your revenue will skyrocket. Get yourself and your company into communication with the world. Send communication out, even if you simply start by sending out 6 hand-written letters per week or 10 emails to introduce yourself to people you would want to do business with. Get communication flowing and fast.

Robert Cornish
Richter10.2 Media Group

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