Recently, we saw Digg reinvent itself and become more streamlined and user-friendly with a major facelift. The changes are really great and it is excellent news for the social community to have this feature back in our bag of tricks.
So, if you're not Diggin' yet, we recommend that you get out there are add yourself into this growing online community!
Spencer Barnes
Creative Director
Richter10.2 Media Group
Showing posts with label Richter 10.2 Media Group. Show all posts
Showing posts with label Richter 10.2 Media Group. Show all posts
Thursday, September 23, 2010
Tuesday, April 27, 2010
A Lead Vs. A Reach
We recently introduced our Pay Per Performance model which takes all of the risk off the clients and strongly motivates our team to produce results. While discussing this over and over with many prospective clients, the question of a lead vs. a reach has come up frequently and so I wanted to write a brief note to clear it up.
While it’s easy to confuse a reach with a lead, they are distinctly different, one supremely better than the other. By the explanation below, I'll let you be the judge to decide which one is better...
Lead: It’s just that - a lead. It’s someone that may have some interest. It’s a possible business connection or a possible business development opportunity.
Reach: It’s someone reaching, interested, with a relationship already established. They already know about you, have heard about you and have a general understanding of what you do and now they want more. It’s the diamond of prospective clients that you wish you had daily.
Now let's look at the dictionary definition of each as taken from The American Heritage College dictionary:
Lead: 9. To begin or open with. To go first or guide. 3a. Information pointing toward a possible solution; 7a. The introductory portion.
Reach: 4a. To succeed in getting in contact with or communicating with. b. To succeed in having an effect on. 3a. Range of understanding; comprehension. 1. To stretch out or put forth; extend 3. To arrive at; attain
So from the above definitions, it's clear that a lead is the start, an introductory part or a beginning and a reach would be much further along than that and in fact is closer toward the end of the cycle. A reach entails someone reaching out for something. The introduction and start have all taken place and now it's at the point of stretching or reaching for more.
So as it relates to business development and new client procurement, which would you rather have?
Our agency exclusively deals with reaches for our clients... not leads. Our performance model is based on number of reaches which to me, is the most valuable thing to our company and and our clients companies.
For more information about our services, here is a link to a presentation on SlideShare - http://www.slideshare.net/Richter10point2/richter102-elevator-pitch-3791206
While it’s easy to confuse a reach with a lead, they are distinctly different, one supremely better than the other. By the explanation below, I'll let you be the judge to decide which one is better...
Lead: It’s just that - a lead. It’s someone that may have some interest. It’s a possible business connection or a possible business development opportunity.
Reach: It’s someone reaching, interested, with a relationship already established. They already know about you, have heard about you and have a general understanding of what you do and now they want more. It’s the diamond of prospective clients that you wish you had daily.
Now let's look at the dictionary definition of each as taken from The American Heritage College dictionary:
Lead: 9. To begin or open with. To go first or guide. 3a. Information pointing toward a possible solution; 7a. The introductory portion.
Reach: 4a. To succeed in getting in contact with or communicating with. b. To succeed in having an effect on. 3a. Range of understanding; comprehension. 1. To stretch out or put forth; extend 3. To arrive at; attain
So from the above definitions, it's clear that a lead is the start, an introductory part or a beginning and a reach would be much further along than that and in fact is closer toward the end of the cycle. A reach entails someone reaching out for something. The introduction and start have all taken place and now it's at the point of stretching or reaching for more.
So as it relates to business development and new client procurement, which would you rather have?
Our agency exclusively deals with reaches for our clients... not leads. Our performance model is based on number of reaches which to me, is the most valuable thing to our company and and our clients companies.
For more information about our services, here is a link to a presentation on SlideShare - http://www.slideshare.net/Richter10point2/richter102-elevator-pitch-3791206
Friday, April 23, 2010
Thursday, April 22, 2010
Are You In Communication?
Over and over I notice many people and companies are out of communication, or at least have lethargic communication systems. What I mean by that is that they are slow to the draw, slow to reply, slow to take action or don’t take any action at all.
Communication is the very essence of business as well as the economy. The more you can create and the faster you can get it going, the more revenue flows.
Currently it seems there is quite a problem with communication. As a business owner myself, I find the importance of communication to be extremely high. I demand from my staff that a lot of communication go out to the world and more specifically, to our target audience. I also demand that we handle communication rapidly, as fast as we can, and keep our flows moving fast.
If I get an email related to someone interested in our company, we instantly reply to move the cycle forward. Phone calls are returned the same day and everyone in the company has a mobile device that allows for immediate response via email at any given time. Additionally, we developed the Social Media Press Kit (http://whywebpr.com/smpk) for the purpose of making ourselves more accessible in every imaginable way, be it text message, email, Skype, Facebook, Linkedin or to download our communication details through a vCard.
We rate communication highly. However I have noticed that not everyone operates this way. People delay in getting back via email or phone. They are slow to communicate many times, if at all. This type of operating procedure hurts them and their company. Procrastination has no place in the business world. Slowness is not a strength and being out of communication is damaging.
Take a look at your communication systems this week and test them. Do you immediately respond to emails? Phone calls? How much communication are you sending out to the world daily? Your company? Is that enough?
If handled, your revenue will skyrocket. Get yourself and your company into communication with the world. Send communication out, even if you simply start by sending out 6 hand-written letters per week or 10 emails to introduce yourself to people you would want to do business with. Get communication flowing and fast.
Robert Cornish
CEO
Richter10.2 Media Group
Communication is the very essence of business as well as the economy. The more you can create and the faster you can get it going, the more revenue flows.
Currently it seems there is quite a problem with communication. As a business owner myself, I find the importance of communication to be extremely high. I demand from my staff that a lot of communication go out to the world and more specifically, to our target audience. I also demand that we handle communication rapidly, as fast as we can, and keep our flows moving fast.
If I get an email related to someone interested in our company, we instantly reply to move the cycle forward. Phone calls are returned the same day and everyone in the company has a mobile device that allows for immediate response via email at any given time. Additionally, we developed the Social Media Press Kit (http://whywebpr.com/smpk) for the purpose of making ourselves more accessible in every imaginable way, be it text message, email, Skype, Facebook, Linkedin or to download our communication details through a vCard.
We rate communication highly. However I have noticed that not everyone operates this way. People delay in getting back via email or phone. They are slow to communicate many times, if at all. This type of operating procedure hurts them and their company. Procrastination has no place in the business world. Slowness is not a strength and being out of communication is damaging.
Take a look at your communication systems this week and test them. Do you immediately respond to emails? Phone calls? How much communication are you sending out to the world daily? Your company? Is that enough?
If handled, your revenue will skyrocket. Get yourself and your company into communication with the world. Send communication out, even if you simply start by sending out 6 hand-written letters per week or 10 emails to introduce yourself to people you would want to do business with. Get communication flowing and fast.
Robert Cornish
CEO
Richter10.2 Media Group
Tuesday, March 23, 2010
We Don't Cost a Dime...
There are many business items that are expenses which require a full financial review as well as budget analysis but we don't happen to be one of them.
We don't cost our clients a dime, in fact we typically make them at least 3 times what they pay us.
Think of us like a sports agent - we're here to make you money. That's our full time job!
Since I spend quite a bit of my time meeting with prospective clients and then following up to get them to move forward with a strategy, it always seems to boggle my mind when a deal is a touch slow or it's being treated as an expense.
When we have an opportunity in our agency to invest money into something that will make us more money, I personally clear the approval lines and get the finance people to cut the check because income lines need to be lightening fast and disbursement lines for expenses and budget related items need to be relatively slow and thorough.
My point here is this, review every financial item within your company and separate them in two columns:
1. Expenses that cost money but are required and related.
2. Expenses that drive revenue.
Once this is done you can prioritize and make the 2nd column items urgent. Buying a few desks can wait - put the urgency on income related spending!
We don't cost our clients a dime, in fact we typically make them at least 3 times what they pay us.
Think of us like a sports agent - we're here to make you money. That's our full time job!
Since I spend quite a bit of my time meeting with prospective clients and then following up to get them to move forward with a strategy, it always seems to boggle my mind when a deal is a touch slow or it's being treated as an expense.
When we have an opportunity in our agency to invest money into something that will make us more money, I personally clear the approval lines and get the finance people to cut the check because income lines need to be lightening fast and disbursement lines for expenses and budget related items need to be relatively slow and thorough.
My point here is this, review every financial item within your company and separate them in two columns:
1. Expenses that cost money but are required and related.
2. Expenses that drive revenue.
Once this is done you can prioritize and make the 2nd column items urgent. Buying a few desks can wait - put the urgency on income related spending!
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