Friday, July 13, 2012

A Different Way to Approach Feedback and Criticism

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Too often we fall into the trap of measuring the value of what we create based on others' perceptions. I do this when I write a blog post and eagerly wait to read the feedback and see what people think. I consider it success when something I create is popular and accepted.

That's doing it backwards.

If I am creating content that is inherently mine, then I shouldn't be terribly disappointed if someone else doesn't value something that isn't inherently theirs. That means I can celebrate doubly when something I write or create has been accepted and shared by someone else. It means that I'm becoming more insightful, gaining more empathy, and learning from what I've done correctly.

Once you've made something to the best of your ability, you've created good content. Use feedback  to measure how influential and insightful you are, not how good you are at what you love to do. That's what criticism is for.

Of course, your content connecting with someone else is a huge indicator of how valuable it is, but at the same time, something superficial and soulless can do the exact same thing.  

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

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