Wednesday, July 11, 2012

The Future of Technology Will Begin in the Workplace

recent survey done by Pew Research indicated that people are pretty much split even in opinion when it comes to how quickly the "home of the future" will be in place. One of the main rationales for the future taking a while, as Pew puts it, is that the infrastructure required to accommodate the next big steps in technology will take quite some time to implement, and the realistic costs of incorporating advanced technology into our established "dumb" technology will be quite high.

That is why I firmly believe that the workplace will be the true testing ground for newer, smarter technologies. Take Square for instance. Paying with a mobile phone everywhere you go will be difficult to catch on at first because it needs to gain mainstream popularity in order for more businesses to catch on to the system, but businesses won't want to implement mobile payment until it's mainstream enough to be a safe investment. 

B2B, on the other hand, eliminates these fears because the function of their models is to increase efficiency, not please consumers and accommodate their expected needs. They will be the early adopters of smart systems and will have the resources to develop workspaces with these new systems in place, surely turning heads. 

Hopefully, that means the public can experience the next technology revolution by 2020 instead of 2050.

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

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