Tuesday, July 17, 2012

Social Scoring is Not Obsolete

It’s just getting better.

People don’t like Klout. That’s fair. Klout contains an unknown algorithm that no one outside of the company has truly figured out, making Klout’s credibility that much more uncertain.

People don’t like uncertainty.

That said, measuring influence online has to contain some uncertainty, lest we are left with scammers who manipulate the system. I like the fact that my social score can’t be measured against someone who achieved theirs unfairly.

In the meantime, competition is rising with Klout, forcing the brand to innovate and make our social scoring something we love not just because we’re addicted to it (and we definitely are), but because sites like Klout constantly make us better at being influential. Who doesn’t love that?

If you want to beef up your Klout score the fair way, use timely.is. This nifty site schedules post by when your audience is at peak interest and gives pretty awesome statistics on the performance of your tweets or posts.

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

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