Tuesday, June 19, 2012

Can Kickstarter Transform the Publishing Industry?


Yesterday morning, we tweeted a blog post from Seth Godin highlighting his recent endeavor to use Kickstarter to fund his next book, The Icarus Deception.

Like most Seth Godin fans, we were interested to see how the funding would develop. This would truly measure the online influence of one the world's best bloggers, Seth Godin. Our expectations were shattered 3 hours later when the book reached its goal in record time

This is definitely exciting for Godin, but it's also exciting for everyone involved in the prospect of crowdfunding. For months, critics have been panning Kickstarter as a fad that doesn't have the same clout of traditional investing. This is yet to be proven true or false, but we do know that the potential of Kickstarter and all crowdfunding startups is not to be ignored.

After all, the same was said with ebooks just a few years ago, which are transforming the publishing industry. How much more can be accomplished through crowdfunding in the way that we promote, publish and distribute books that are truly lauded for their content, not their name? 

Kudos to Seth Godin for taking such a big risk with his book. This is a well-deserved win for him that is sure to have a ripple effect on the publishing industry. 

Jon Negroni is the Director of Public Relations, Promotion, and Marketing at Richter10.2 Media Group. For more information regarding Richter10.2, check out our introduction video here.

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