Wednesday, June 20, 2012

Effort to Effortless

Robert Cornish: I'm sure it's real to you that sometimes things take a little more effort than planned for. If you were to push a car that was out of gas, it would take some effort to get the thing rolling, but once you gained some momentum, it would practically roll itself.
In any situation in business, you can handle or overcome obstacles with sheer effort. In other words, if you were trying to make one sale, had three prospects and all three cycles were not closing - you could go get 30 prospects and take a huge amount of effort to work all 30 and some would close - agreed?

And so it goes with your prospecting activities, sales and revenue. While you can read business book after book on the topic, the funny thing is, some problems are so simple that we overlook them. Just sheer effort can change your entire company.

You've seen the person on the basketball court who just works harder. Just hustles more and takes more effort than the others. That person seems to eventually get all the balls and score the points.

Well, this applies to business as well. If you're not completely satisfied with your current growth rate, sales results or revenue numbers - I'd suggest taking a lot more effort. Perhaps you're not doing enough now?

If you were pummeling your sales team with new reaches (sales leads) each week one after the next so much so that they needed to get an assistant to help organize them - or if you created an assault of new videos for every product, service and value proposition for your company and then posted them on every square inch of the web as well as emailed every prospect about it - you would impact your numbers positively.

At first, this would seem like a lot of effort because it's well above what you're doing now, but after doing it consistently, you would start to see new business calling and emailing you almost effortlessly.

So think in terms of effort. Push yourself to take far too much effort and the result will be in line with what you're looking for.

With all that said, our team can help carry the burden for some of the effort. In fact, we love it! So bring it on. Let us help drive your sales with our strategic relations program and videos. We'll make effort look good.

Robert Cornish is the CEO and Cofounder of Richter10.2 Media Group. For more information about Richter10.2, or if you want use our agency's services, check out our introduction video here.


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